After over 20 successful years with retail, Danish menswear brand, JACK & JONES, takes it’s retail to the next level with a new store concept; the JEANS INTELLIGENCE STUDIO. The JACK & JONES brand was built on a passion for denim and jeans and is still the core business of the company. To celebrate the roots, the JEANS INTELLIGENCE brand is ready to launch it’s own new store concept. The first store with this outstanding concept will open on October the 13th in Salzburg, Austria.

Jeans Intelligence is the backbone of the JACK & JONES brand. The products are designed with respect for denim traditions and made with the leaders of the industry. The best denim makers. And with success as the brand is the biggest denim men’s wear brand in Europe as it comes to quantities.







With the JEANS INTELLIGENCE STUDIO they want to give the customers a full denim experience. The store has a wide selection of jeans. There’s a denim bar and a wall which is loaded with 18 different jeans styles. Behind the denim bar is the ‘denim dealer’ which is a dedicated jeans expert. With his expertise and production video’s you can get an insight into the denim product and production.




To celebrate the opening of this first new retail concept there’s a VIP night on Wednesday the 12th of October. Around 70 special guests are invited to celebrate the opening of this new milestone for JACK & JONES.

During the whole opening week, from 10 till 15 October, there will be a Jeans Intelligence pop-up stand downstairs in the Europark shopping centre. This is an area full of craftmanship, denim, customization and education. Customers can customize their denim pieces with a laser machine, and they can also add badges to their garments.

But there’s more! For this special opening celebration, the first 30 customers on Friday and Saturday, that buy for at least € 150,- get the chance to have their JEANS INTELLIGENCE jeans customised by one of the world’s best denim artists. While the guests wear the jeans, the denim artist will create a customized look. After the treatment on site, the jeans will be sent to Italy for the final washing before they’re returned to the store. This is a once in a lifetime chance to get a pair of jeans individualised.






So there’s a lot happening in the new JEANS INTELLIGENCE STUDIO this week. If you’re in the neighbordhood, check it out and get the denim experience by yourself. 

Check more info on the Facbebook eventpage: www.facebook.com/events/511927205677165/?active_tab=posts

And the Instagram account: @jeansintelligence_salzburg (#jeansintelligence_salzburg)

Adress: JACK & JONES: JEANS INTELLIGENCE STUDIOEuropark – Europastrasse 1, 5020 Salzburg – Austria 


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.