Lois Jeans was established in 1962 in Valencia – Spain. The brand was founded by a close family which is still running this authentic brand. In the ’70’s Lois Jeans conquered the world as one of the first European denim brands. The brand was very popular by icons as ABBA, Johan Cruyff, James Hunt and Bjorn Borg.
One of their most famous items is the Torera denim jacket for men, for women it’s the Tejana. The Torera jacket was worn by teen celebrities during the ’70’s. The jacket became a true icon of a manufacturing error. The sleeves were slightly longer than usual, so people like Bjorn Borg wore the jacket with rolled up sleeves. That’s why this jacket also got the name Monkey Jacket. A true and cool story!
Last week I had the chance to take some pics from an original Lois Jeans Monkey Sleeve Jacket. It’s a vintage jacket from the ’70’s, on the pics you can see that the jacket is worn a lot. The sleeves shows some really nice natural honey combs and you can also see that this was one of those wrong manufactured items. The jacket shows some nice different shades of blue, which only appears on vintage items. You can see this jacket, and many other old Lois originals, in an exhibition at the Lois Denim store in Eindhoven – NL. The expo is part of the Dutch Design Week and is running till this Sunday. Great to see that the bull is back!