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Orta Blu App Makes You Aware Of Your Denim’s Footprint

ORTA makes you aware of your decisions with their innovative ORTA Blu App. With their new app, they continue their approach of making a real and lasting sustainable impact in denim industry. This tool is developed to differentiate materials and processes that go into ORTA’s denim production based on environmental impacts from cradle to gate.

The Life Cycle Assessment

The Environmental Impact Calculator in the ORTA Blu App calculates the environmental impacts of denim manufactured by ORTA with the Life Cycle Assessment (LCA) methodology. It starts from raw material extraction and follows each stage of denim production, so from transporting the raw materials to the ORTA mill to the spinning, dyeing, sizing, weaving, finishing, quality control and packaging.

Five Overall Environmental Impacts

ORTA Blu App calculates five overall environmental impacts, leading with global warming, which impacts climate change. Global warming is a topic at the top of young eco-consumers’ concerns. According to the U.N. Environment Programme (UNEP), clothing and footwear production is responsible for 8 percent of global greenhouse-gas emissions.

The other impacts include eliminating substances to water that contribute to oxygen depletion and water pollution; land use that leads to deforestation; the measure of mineral, metal and fossil-fuel resources used to produce a product; and water usage, which ORTA has been reducing by 70 percent with its Indigo Flow dyeing-process standard.

The Usage Of Orta Blu App

With the app, you can select your denim’s elasticity, weight, composition, shade, and finishing and see its environmental performance compared to standard denim. Each of the five environmental impacts has a different unit of measurement. To make the tool easier to use, ORTA presents the data results as scores compared to a standard product. The performance of each ORTA fabric produced is assessed through LCA, and the results are compared with standard denim.

Each impact value is normalized to standard denim’s performance and is added together using equal weighting to produce a single score that can be used for quick comparison and easy decision making.

Smart Denim And Sustainability Glossary

The calculator is the cumulation of ORTA’s LCA studies for each and every newly developed fabric in its past four season collections. Exclusively based on ORTA’s denim fabric and processes, the tool is the next generation of the ORTA Blu sustainability platform with a mission to create a future where denim is designed, produced, consumed and disposed of in radically different ways.

The app also has a smart denim and sustainability glossary feature, a comprehensive offering of the denim and sustainability terms and their definitions to educate consumers on the processes and environmental measures.

Dr. Sedef Uncu Aki, head of ORTA Denim Sales & Marketing, PD, R&D, Planning and Operations about the ORTA Blu App;

ORTA is excited by the potential of giving consumers transparent and meaningful measures of their choices in denim and the opportunity to share with the world the progress we have made in our practices and processes. We plan to add more features to the app as we commit more deeply to expanding our sustainability processes with new eco-technology, biological engineering, and creativity. The Orta Blu App is one tool that will help us chart our handprint vision toward using fewer resources while enabling a more abundant and sustainable future.”

The App Is Now Available

The ORTA Blu App is a free consumer app, and now available on the app store and google play.

Explore The App At Bluezone In Munich

Next week you can explore, and see how the Blu App works at ORTA’s booth at fabric show Bluezone in Munich. The show will take place on Tuesday the 4th, and Wednesday the 5th of February.


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.