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ORTA’s 70th Anniversary Milestone

To celebrate its milestone 70th anniversary year, Turkish denim mill ORTA is co-celebrating with denim fabric show Bluezone next week for its 20-year anniversary honoring “togetherness in denim”. This celebration will take place at the Munich Fabric Night party on July 18th, 2023 at the Munich Fabric Start grounds in Munich, Germany.

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Showcasing The New ORTANOW Collection At Bluezone

The co-celebration of 70 years of ORTA and 20 years of Bluezone comes at a time of change for denim, as Bluezone takes place earlier than in the past for the first time, this is to react to change order and collection rhythms, positioning itself in the future at the beginning of the purchasing and sourcing phase.

As part of its 70th-year anniversary celebration, ORTA will be showcasing the new ORTANOW collection, a future-forward reimagination of its iconic breakthrough fabrics modernized with an eco-conscious performance at Bluezone Hall#7/Booth#21 during Munich Fabric Start. For over 70 years, ORTA has crafted industry-leading denim fabrics, representing the cultural + design zeitgeist of the times. ORTANOW is a “future-perspective” interpretation of modern heritage, like the marble ring from early nineties Japanese influence; the famed crosshatch; the first generation of multi-count fabrics; the transcending techno shine flex; the denim feat of 100% bi-stretch; and many more legendary fabrics that represent the stories of people’s lives then and now.

ORTA About The Celebration

We are excited to celebrate our 70 years of breaking denim boundaries, then and now. Moving the denim industry forward is the vision of both ORTA and Bluezone. We’re proud of our heritage fabrics, and how the ORTANOW collection accelerates our pioneering roots with an innovative, blue sky vision that leverages our past + present + future as we move towards net-positive climate, social and water impact.” says Dr. Sedef Uncu Aki, who leads ORTA’s Denim Sales & Marketing, PD, R&D, Planning and Operations.

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All images provided by Orta.


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.