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Orta Is Rethinking Denim Through Biodesign 

Orta is taking its sustainable approach to the next level with their partnership with Biodesign Challenge. As cotton prices are expected to rise by more than 2.000% by 2050, and water required for manufacturing is set to outstrip supply by 40% in 2030, it is necessary to change drastically. Fashion, as it is nowadays, can’t sustain its current course anymore. We need to take further action towards circular models that produce more abundance, therefore is Orta partnering with Biodesign Challenge on a new prize for BDC 2019. The Orta Biodesign Challenge is to reimagine denim, further Orta’s mission to pioneer denim at the cutting edge of biology and design.

The Orta Blu Division

In 2010 Orta founded its sustainability division Orta Blu. Read more about Orta Blu in the previous article here. Orta’s sponsorship of the Biodesign Challenge furthers their commitment to a net-positive handprint in everything they do. “At ORTA, sustainability is ‘business as usual.’ Our aim is to create a more robust denim ecosystem where art (design) meets technology meets ethics, for new infinite possibilities of denim today and tomorrow.” states Dr. Sedef Uncu Aki, who leads Orta’s Denim Sales & Marketing, PD, R&D, Planning and Operations.

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Partnering With Top Design Schools

The Biodesign Challenge tasks teams from top design schools to create denim products, reimagine alternative raw materials, and rethink processes using biotechnology. By partnering design students with top-tier scientists, the challenge will provide a new platform for envisioning positive and transformational applications for sustainable denim manufacturing and alternatives to cotton and other natural fibers.

The Orta Prize for Bioinspired Textiles Processes will be awarded to the team that explores sustainability in the fabrication and treatment of textiles. The challenge asks teams to consider how living processes fit into textile lifecycles, alternative fibers, and production. Students will consider how their manufacturing and application affects users, ecosystems, and the environment.

The winning global teams of the Biodesign Challenge will showcase their design models at the Biodesign Summit in New York in front of academic, industrial and design representatives. The Orta prize will be awarded on the 21st of June at MoMA in NYC.

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Millennials And Younger Consumers

In a world where fast fashion dominates, and where millennials and younger consumers are the future decision-makers, also often called the eco-modern generation, it is important to connect them with the impact of being more conscious in choice. And to connect them with eco-friendly companies. According to the Millennial Impact Report, 87% of millennials would be more loyal to a company that helps them contribute to social and environmental issues. Millennials value science-based solutions for natural processes as a means to biodesign products that are healthier for them and the planet.

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Orta Is Ready To Move The Sustainability Narrative From Scarcity To Abundance

Orta is ready to lead the global movement to harness an outside-the-box way of creating denim. With its commitment to the Biodesign Challenge, Orta is ready to explore how innovations in biotechnology can transform denim, the materials they choose, and the processes used. Orta is ready to move the sustainability narrative from scarcity to abundance.

Read more about this topic here: www.ortablu.org

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.