The First Regenerative Cotton NFT For The Denim Industry
Orta launched the first NFT as a denim mill for the denim industry during the Kingpins (denim fabric show) in Amsterdam last week. This NFT is a retro-future denim design of universal utility-wear for people made of 100% regenerative cotton, called The Blueskyer NFT. This NFT represents a bluesky vision of conscious consumption and regenerative system to create the future, we want to live in today.
About Orta’s The BlueSkyer NFT
Orta also recognizes in a time where climate anxiety is a real threat to global mental health, that a more optimistic vision of our future has to be championed by all.
“If we are to move away from the culture of waste and carbon intense processes and move our industry forward, we need adapt a bluesky mindset. At ORTA, we want to build a regenerative platform…a systems transformation of our denim industry through provocative innovation, open-source technology and collective action. Only then will we truly achieve a more optimistic and regenerative denim industry of tomorrow.” explains Dr. Sedef Uncu Aki, director at ORTA.
The Launch Of The Blueskyer NFT
The Blueskyer NFT is launched on Rarible NFT marketplace, secured by Temple Wallet, an easy-to-use cryptocurrency wallet for the Tezos blockchain . It is launched at Kingpins, where Orta introduced both the virtual NFT and the physical, one-of-a-kind 100% regenerative cotton denim suit.
The Orta Blueskyer NFT Is Minted By Tezos
True to its climate-positive mission, the Orta Blueskyer NFT is minted by Tezos, an energy-efficient proof of stake blockchain whose carbon footprint after 50 million annual transactions “was similar to the average annual carbon footprint of only 17 people” according to an LCA assessment of the company’s carbon footprint.1 To understand this efficiency, most other blockchains’ energy demands today rival those of nation states. 2
For more information: https://ortaanadolu.com/metadenimverse-of-orta/
(1. The Tezos blockchain protocol total annual carbon footprint for 2021 approximates the average footprint of 17 world citizens*. The LCA found that Tezos blockchain protocol represents approximately 2.4E-4 g CO2 eq. per unit of gas and 2.5 g CO2 eq. per transaction. Source: https://tezos.com/carbon)
(2. The process of creating Bitcoin to spend or trade consumes around 91 terawatt-hours of electricity annually, more than is used by Finland, a nation of about 5.5 million. Source: The New York Times. Bitcoin Uses More Electricity Than Many Countries. How Is That Possible? Source: https://www.nytimes.com/interactive/2021/09/03/climate/bitcoin-carbon-footprint-electricity.html
Made In Collaboration With Muse VR
Developed in collaboration with Muse VR, the Orta Blueskyer NFT features the 100% regenerative denim utilitarian suit rising from a technorganic garden towards the blueskies above. The Blueskyer is the first NFT representing Orta’s commitment to creating and supporting the #iamablueskyer movement that captures the spirit of the new generation of designers, artists, creators, climate advocates and more who aim to cancel climate change, eliminate waste, rewild biodiversity and improve social equity.