ORTA Presents Denimimicry Collection For Spring Summer 2021
ORTA is taking its sustainability mission to a new level with the foundation of a new platform for thinking about circular fashion, nature-inspired technology and materially smart design for a resilient future. For upcoming Spring Summer 2021, ORTA introduces Denimimicry (Denim + Biomimicry). Their innovation vision leads the denim industry with new circularity design thinking that combines the resilient processes of nature with the cutting edge of biological design.
ORTA Blu platform, ORTA’s sustainability division established in 2010, extends their commitment to take further action to shift sustainable measures from preserving resources to a circular view that produces more abundance.
The Backbone Of Denimimicry
Denimimicry collection harnesses nature’s creative and technological processes that recycle, upcycle and repurpose everything, so that nothing is wasted. We have a lot to learn from nature and its biological immortality, as it has survived and will continue to survive with or without us humans.
This idea of mimicking the amazing design processes of nature is called ‘Biomimicry‘. It is a sustainable design practice that will help us think alternatively in the search for more ecologically positive solutions.
Sustainable Fashion and Circular Manufacturing
We are at an interesting time in the industrial race for the lead in sustainable fashion and circular manufacturing, as eco-consumers demand more waste-free, sustainable options, putting more responsibility on retailers, brands and manufacturers. According to the Millennial Impact Report, 87% of millennials would be more loyal to a company that helps them contribute to social and environmental issues.
The fashion industry waste facts are staggering: It is estimated that only 1% of our clothing is ultimately recycled into new garments. The Council for Textile Recycling projects the U.S. alone will generate 35.4 billion pounds of post-consumer textile waste. Water required for manufacturing clothing is set to outstrip supply by 40% in 2030.
ORTA Spring Summer 2021 Collection: DENIMIMICRY
For Spring Summer 2021, ORTA introduces a unique collection made from eco-wise hemp. The Denimimicry collection expands on its eco-functional fabrics with new technologies that fight the everyday weather forces of heat and rain.
Denim A/C is a cooling smart fabric to combat high heat and helps to maintain a comfortable temperature between you and your denim. Denim A/C cooling technology also adds a new level of performance to the collection, including the Stay Black color-intense options.
Another new development is the Hydrotech+, a breakthrough technology of durable water repellent shield. Delivering super-functional water repellency, this fabric is an innovative PFC free shield that repels every level of water you encounter.
ORTA also launches the next level of performance in denim, with its new eco-brand of denim called ‘The Immortalists’. Like the Silicon Valley titans and venture capitalists who are investing heavily in the race to extend human lifespan, ORTA is investing in the next generation sustainability platform that will drive more technological wonders in reaching our goal for endless use and reuse of everything involved in making our denim.
The Immortalists rings true with the ecomodern consumers who are finding a ‘second life’ for the things they purchase and use, in an effort to reduce waste. This idea of a second life for denim is just the start, as ORTA envision striving for an eternal life for denim, from original fiber to upcycled post-consumer.