ORTA x Long John Collaboration Jeans
The well-known Turkish denim manufacturer ORTA, celebrated its 70th anniversary last year, teamed-up with Wouter Munnichs, founder of this online denim magazine Long John, to create the biggest sustainable pair of blue jeans. This huge collaboration jeans was on display last week at denim fabric trade show Bluezone in Munich, Germany.
Waist Size 133 With A length Of Around 4,5 Meters
The ORTA x Long John big sized jeans was developed to set a new milestone within the denim industry. This display jeans is made with a waist size 133 and a total length of around 4,5 meters. For the inspiration of this collaboration jeans, they looked at the past when huge display jeans were made as a promotion for a denim brand. These originals were used to showcase a jeans brand in a unique and unmissable way in front of retailers and at rodeo events in the West of America from the 1920s onwards.
Showcasing The New Sustainable Denim Fabric
The idea of making something that stands out came when ORTA developed a new sustainable denim fabric with code 4853A, named Steel Blue. This rigid 2/1 Z twill denim fabric weighs 10.6 oz and is made with a composition of 80% cotton + 20% post-consumer recycled cotton. The fibers as well as the fabric were all manufactured in Turkey locally.
As a long partner of ORTA, Long John sat down with the ORTA to think about a way they could present this innovative denim fabric that can’t be missed by each visitor of the Bluezone trade show in Munich. Soon, they were thinking of creating this enormous pair of blue jeans.
The Inspiration For The Display Jeans
The design of the ORTA x Long John display jeans is inspired on the original miner jeans that were worn during the kick-off of the so-called ‘Gold Rush’ period around 1850 in California, USA. During this period, many people from all over the world came to California when gold was discovered in the mines. To get the job done, a sturdy and durable pair of blue jeans was needed. This is seen by many as the kick-off of the history of denim. The rest is history.
The Details On The Jeans
The ORTA x Long John display jeans is produced with an eye for detail, just like the originals. Key detail features on this pair are included such as one back pocket, a cinch back, suspender buttons on the waistband, and even a crotch rivet on the front. The buttons and rivets on the jeans were produced by YKK from recycled mono-material and are detachable.
Also, for this display pair, a huge hangtag is produced that was shown next to the jeans.
A regular waist size 31 was on display too to experience the ratio between both pairs.
Displayed At Denim Fabric Show Bluezone
Last week, during the Bluezone denim fabric show, you had the chance to photograph yourself in front of this big 133-sized pair of blue jeans. In front of this huge display jeans, a regular waist size 31 was on display too to experience the ratio between both pairs. Next to the jeans, you could see the making of the jeans in a short documentary that was looped on a screen during the show. As a celebration of this jeans, ORTA and Long John developed a limited-edition cardholder giveaway for each visitor.