The Bold Return Of Denim
ORTA makes you ready for the bold return of denim. Their new Scenic Route Collection embodies a spectrum of style, emotions and ecomodern technology for every performance imaginable.
Within the Scenic Route Collection they capture every sense of freedom with the emotional and physical durability of a great pair of jeans. Every fabric is consciously-crafted, and they share its handprint and traces the trip its fibers take, whether from the hemp farms or its local waste cotton recycling partners, so you can see the origins and route of your ORTA denim.
The Fabrics And Their Names Are Inspired By Cult Classic Cinema Directors
Blu Narratives captures the yearn for nostalgia with a modern-vintage character and ultimate eco-engineering. The fabrics and their names are inspired by cult classic cinema directors and their films that influenced the denim-clad subcultures and contemporary fashion of the time. Modern vintage integrity and hidden refined slub character is celebrated in the Kubrick in rigid form while the Altman reflects the comfort version of it. The Hopper group takes contemporary vintage twill to new heights with an amazing recycled blend with ultimate stretch compact that has great growth and recovery. There’s a newfound rugged sentiment in the Huston, with streaky, nappy looks with an iconic vintage mottled character. Retro salt and pepper character gets a new release with comfort stretch, encapsulated in the Aldrich while the Hitchcock group embraces natural marble look even with the high stretch compact fabrics.
And finally, Fellini fabric story compiles a group of go-to shirting weights with compact and refined vertical slub character. Blu Narratives concept in ORTA’s Scenic Route collection is the ultimate ode to iconic fabrics reconstructed with eco-modernity that just get better with age.
ORTA About Blu Narratives
“We are continually challenging ourselves, deepening our commitment to ethical and eco-conscious innovation, and the new Scenic Route Collection embodies our investment in the next generation sustainability solutions that will drive more technological wonders in reaching our goal for endless use and reuse of everything involved in making our denim. This collection is about embracing the freedom of choice, from emotional and nostalgic escapes to the conscious comfort that your denim is the most sustainable and eco-positive choice possible. Our aim is to be part of the solution in fashion without waste, because a great pair of jeans is an emotional badge, a reminder that we can all do good and feel good’’.
The Homage To Director Stanley Kubrick
Paying homage to the director Stanley Kubrick, director of films such as ‘Paths of Glory’(1957), ‘Spartacus’ (1960). Kubrick was all about the preparation, the details, the ability to take as much time on a project as he wanted. These elements can be seen, heard, and felt on the screen. “If you’re going to steal, steal from the best.”
A durable and enduring fabric that you’ll enjoy making memories with. ORTA creates legacy products. Denim that you will want to keep. And pass on.
Celebration Of Hollywood Director Robert Altman
In celebration of Hollywood director Robert Altman, a non-conformist genius who ‘reinvented the language of cinema’. Iconic films such as ‘The Long Goodbye’ reflect Altman’s anti-establishment, individualistic, humane style. He would say to students, “If anyone tries to mess with your movie, burn the negatives.’’
The Altman fabric group has modern vintage integrity and hidden refined slub character. An iconic fabric which gets better with age.
Celebrating İconic Legacy with Hopper
Dennis Hopper was an actor, photographer and director who was known for ‘reinventing the classic,’ going beyond preconceived ideas to capture emotion and significant moments. Hopper was known to break boundaries and take risks like no other, getting himself blacklisted.
The Hopper fabric family are smooth operators. High-stretch compact contemporary vintage twill with great growth and recovery and strong recycled credentials. Celebrating the iconic legacy of denim with added comfort.
“Maybe all there is, is just the next thing’’
A gritty, unconventional director, John Huston’s love of macho, outdoors pursuits drove perilous location shooting for ‘alive’ shooting sentiment. ‘The Misfits’ (1961), starring Marilyn Monroe and Clark Gable is said to be the most emotionally potent action scenes ever assembled.
Huston fabric group reflects this rugged sentiment through streaky, nappy looks for iconic vintage mottled character. In the words of Marilyn Monroe, ‘Maybe all there is, is just the next thing’.
Future Vintage Pieces
Robert Aldrich’s thematic outlook focused on “the struggle for self-determination, the struggle for what a character wants his life to be.” As seen in movies such as ‘Whatever Happened to Baby Jane’ and ‘The Dirty Dozen’, the cinematic tension between the hero and the anti-hero is dramatically heightened by Aldrich’s unconventional cinematic extremes of hi-lo contrast lighting and frame setting.
ORTA’s Aldrich fabric group represents the sought after and much-loved iconic denim looks that improve through age. Marbled, modern vintage character through open-end warp yarns; for a mottled comfort stretch fabric for future vintage pieces.
The Hitchcock Cinematic Universe And Federico Fellini’s Own World
Masterful visual tension and the art of suspense depict Hitchcock’s cinematic universe. Hitchcock heightens the emotion of the audience through voyeuristic scenes, super-charged through human anxiety and visual triggers. His cinematic style plays with a prolonged suspense and dramatic tension for which his films, such as ‘Psycho’ and ‘The Birds’ are known.
ORTA’s Hitchcock fabric family encapsulates masterful visual tension in the fabric through extreme marbled looks with added 50% high elasticity. A desired and much-Loved denim visual appearance that intensifies with age and wear.
Federico Fellini created his own world on film. A magical mixture of recollection, parody, memoir, satire, self-examination and joyous fantasy. With his music, the look of people, camera movement, the way they turned, the human spirit. His films, such as ‘La Dolce Vita’ and ’81/2 ’ are so moving, Fellini was like a painter working on film. Fellini fabric story compiles a group of go-to shirting weights. The ones that always feel just right.