Oyuki denim is a new selvedge denim brand for kids. They produce jeans for children aged from 8 to 12 years old. Check below how Guido Kerssens started with this denim project. It’s inspired by his daughter. I like the orange selvedge a lot, it reminds me at my first selvedge pair from Diesel Jeans when I was 15 years old (22 years ago!). Back in the days Diesel produced limited selvedge quantities under a premium denim label called Old Glory. Their best work so far. The Oyuki selvedge is almost similar. Good luck Guido with your new adventure!

Check out their Facebookpage for more info:


Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.