Again a really nice one at the new topic on LONG JOHN, Worn-Out Projects; ”Beauty is coming with ageing”. This topic is all about your favourite worn jeans, boots, classic sneakers, leather bags and other cool authentic stuff…So if you have a beauty at home; show your baby to the rest of the world by sending it to; Enjoy!


  • Owner: John Spoel from Beuningen (Holland). Working at his own company Yield Agency: Pace Jeans, Alpha Industries, The Original Retro Brand, Goorin Brothers, Johnson Motors inc. Clothing, Flying Zacchinis and Worn By 
  • Brand: Pace Jeans, Blue Japanese Denim 13,5oz
  • Age: 3 years
  • Treatment: Washed after 1 year

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.