Long John - Daily Magazine About Denim & Authentic Products
ian berry levi's
Art, Brands, Inspiration

Ian Berry’s Giant Denim Mural For 150 Years Of Levi’s 501®

by Wouter Munnichs No Comments
Ian Berry's Largest Piece Ever Made As we know it is the 150th anniversary of the 501® and to help to...  Read More
Reading time: 5 min
diesel old glory
Brands, Inspiration, Jackets, Jeans

How The Premium Old Glory By Diesel Collection Influenced My Denim Journey

by Wouter Munnichs 1 Comment
The Legendary Old Glory By Diesel Collection Old Glory was the premium collection made by the Italian denim brand Diesel...  Read More
Reading time: 2 min
levis
Brands, History

Levi’s Celebrates 150 years Of 501®: 10 Key Moments In The History Of This Denim Icon

by Wouter Munnichs No Comments
Levi’s Celebrates 150 Years Of 501® This year, one of the key pioneers of denim, Levi’s celebrates 150 years of...  Read More
Reading time: 8 min
denim training
Denim Training, Inspiration

5 Reasons Why You Need Skilled Denim Store Staff

by Wouter Munnichs No Comments
5 Reasons Why You Need Skilled Staff In Your Store Running a denim store is not always easy these days,...  Read More
Reading time: 6 min
denim training
Denim Training, History, Inspiration

5 Misconceptions About Denim You Need To Know

by Wouter Munnichs No Comments
The 5 Most Popular Misconceptions About Denim There are many myths and misconceptions about denim. Sometimes this is also the...  Read More
Reading time: 6 min
sustainable jeans
Inspiration, Video

Lecture About Circular Denim-Design By Expert And Designer Sina Steidinger

by Wouter Munnichs No Comments
The Circular Textile Days Recently, Sina Steidinger, a self-employed denim designer, and sustainability manager based in Amsterdam, gave a presentation...  Read More
Reading time: 2 min
durango vintage festivus
Events

The 1st Edition Of The Durango Vintage Festivus By Denim Hunter Brit Eaton

by Wouter Munnichs No Comments
The First Edition Of Durango Vintage Festivus The legendary vintage denim hunter Brit Eaton is organizing his first edition of...  Read More
Reading time: 2 min
denim training
Denim Training, History, Inspiration

10 Important Years You Need To Know About The ‘Big 3’ Denim Brands (Levi’s, Lee & Wrangler)

by Wouter Munnichs No Comments
The 10 Most Important Years By Levi’s, Lee & Wrangler There're many historical facts and important years in the history...  Read More
Reading time: 3 min
denim training
Denim Training, History, Inspiration

10 Fun Facts You Need To Know About Denim

by Wouter Munnichs 3 Comments
10 Denim Facts You Must Know Denim facts. As denim has such a long history there're also so many facts...  Read More
Reading time: 2 min
wouter munnichs
Inspiration, Video

Online Denim Inspiration Lecture For Transformers

by Wouter Munnichs No Comments
Transformers Amsterdam ED Edition Two weeks ago there was a new edition of Transformers ED Amsterdam where they teamed up with AMFI (Amsterdam...  Read More
Reading time: 1 min
isko denim
Inspiration

Guest Column: ‘Denim For All, And All For Denim’ For ISKO Denim

by Wouter Munnichs No Comments
Guest Column For ISKO Denim The Turkish denim mill ISKO Denim asked me to write a guest column for their...  Read More
Reading time: 2 min
wouter munnichs
Inspiration, Interview

Sourcing Journal: Denim Specialist Wouter Munnichs Celebrates 10 Years Of Long John

by Wouter Munnichs No Comments
Denim Specialist Wouter Munnichs Celebrates 10 Years Of Long John This year, I’m celebrating the 10th anniversary of my daily...  Read More
Reading time: 4 min
wrangler denim banner
Brands, History, Inspiration

Vintage 1970s Wrangler Promo Store Denim Banner

by Wouter Munnichs No Comments
Wrangler Promotion Marketing Tool This vintage Wrangler denim banner from my archive dates back to the 1970s. These kinds of...  Read More
Reading time: 1 min
inside denim
Inspiration, Interview

Inside Denim Interview: Wouter Munnichs (Founder Long John)

by Wouter Munnichs No Comments
Interview Inside Denim Inside Denim did an interview with me where I'm talking about my work as a freelance denim...  Read More
Reading time: 6 min
Brands, Inspiration, Jeans

Vintage Wrangler 27MW Denim Shirt From The 1970s

by Wouter Munnichs No Comments
Vintage Wrangler 27MW Denim Shirt From The 1970s Wrangler is since its start one of the main denim brands that...  Read More
Reading time: 2 min
History, Inspiration, Video

Denim Workshop At Jean School Amsterdam

by Wouter Munnichs No Comments
Denim Workshop At Jean School Amsterdam This week I gave my first denim workshop of this year for the students...  Read More
Reading time: 2 min
denim cuffs
History, Jeans

Why Were Cowboys Wearing Big Denim Cuffs?

by Wouter Munnichs 1 Comment
Why Were Cowboys Wearing Big Denim Cuffs? Have you ever wondered why cowboys during the 1930's and 1940's were wearing...  Read More
Reading time: 1 min
Jackets, Worn-Out Projects

Vintage Lee Jeans Storm Rider Denim Jacket From 1970

by Wouter Munnichs 1 Comment
Original Lee Jeans Storm Rider Jacket Lee Jeans introduced their iconic Storm Rider jacket back in 1952. The Storm Rider...  Read More
Reading time: 1 min
levi's 559
Jackets, Jeans

Levi’s ‘Big E’ 559XX Blanket Lined Denim Jacket From 1960’s

by Wouter Munnichs 1 Comment
Vintage Levi's 'Big E' 559XX Denim Jacket This original vintage Levi's denim jacket is another treasure from my private denim archive....  Read More
Reading time: 1 min
Brands, Jackets

‘Old Glory’ By Diesel Jeans Jacket From The Early 1990’s

by Wouter Munnichs No Comments
Old Glory By Diesel Jeans Jacket The ‘Old Glory’ by Diesel collection was made as a showpiece of the Italian...  Read More
Reading time: 1 min
long john freelance denim specialist
Inspiration

Time To Recap: A Few Highlights Of 2023

by Wouter Munnichs No Comments
A Few Highlights Of 2023 We’re almost closing the year 2023. Time to look back with a short recap with...  Read More
Reading time: 4 min
lee 101 ruedi karrer
Brands, Inspiration, Interview

Q&A With Ruedi Karrer (Swiss Jeans Freak) About Lee And Lee 101

by Wouter Munnichs No Comments
Ruedi Karrer A.K.A. Swiss Jeans Freak   Ruedi Karrer, better known as Swiss Jeans Freak on social media, but also...  Read More
Reading time: 7 min
Durango Vintage Festivus
Events, History, Jeans

BREAKING: The Oldest Pair Of Levi’s From 1873 Will Be Auctioned

by Wouter Munnichs No Comments
Durango Vintage Festivus Will Auction 1873 Pair Of Levi's Jeans This week, from the 28th of September until the 1st...  Read More
Reading time: 4 min
anna weber
Inspiration

Anna Weber’s New Art Are Inspired By World-Renowned Paintings

by Wouter Munnichs No Comments
Anna Weber Releases New Denim Work Designer and artist Anna Weber from Germany released new denim works. The three new...  Read More
Reading time: 2 min
wouter munnichs
Inspiration, Interview

The 10 Favorites By Wouter Munnichs (Founder Long John)

by Wouter Munnichs No Comments
The 10 Favorites By… Name: Wouter Munnichs Daily Work: Founder of the online denim magazine Long John since 2011, and...  Read More
Reading time: 1 min
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Wouter Munnichs

Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.

Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

10 Fun Facts You Need To Know About Denim

10 Fun Facts You Need To Know About Denim

How The Levi’s 501 Kick Started My Denim Journey

How The Levi’s 501 Kick Started My Denim Journey

Original Lee Cowboy Jeans From The 1940’s

Original Lee Cowboy Jeans From The 1940’s