Long John - Daily Magazine About Denim & Authentic Products
rivets rivet
Denim Training, History, Inspiration

Learn About Different Rivet Designs On Jeans (And It’s History)

by Wouter Munnichs 2 Comments
The Rivet That Shook The Industry The patent of the rivet represents maybe one of the most important milestones within...  Read More
Reading time: 6 min
kings & queens lee 101
Accessories, Brands, Collab

Retailer Kings & Queens Collaborates With Lee 101 On A Special Saddle And Wheel Denim Cover

by Wouter Munnichs No Comments
The Kings & Queens x Lee 101 Collaboration For almost 15 years, Kings & Queens in Antwerp (BE) is the...  Read More
Reading time: 2 min
lee 100-J westerner
Brands, History, Jackets

The History Of The Lee 100-J Westerner Jacket

by Wouter Munnichs No Comments
A 1960s Version Of The Lee 100-J Westerner Jacket An original example of the legendary Lee 100-J Westerner jacket from...  Read More
Reading time: 4 min
denim training
Denim Training, Inspiration

The 10 Key Features On A Pair Of Jeans

by Wouter Munnichs No Comments
The 10 Key Jeans Details There are many variations made on the classic five-pocket jeans over the years. While the...  Read More
Reading time: 4 min
denim training
Denim Training, Inspiration

5 Influences That Are Key When Buying A Pair Of Jeans

by Wouter Munnichs No Comments
The 5 Influences For Your Next Purchase When entering a denim store to buy a new pair of jeans, there...  Read More
Reading time: 4 min
denim training
Denim Training, Inspiration

The 10 Do’s & Don’ts With Your Old Jeans!

by Wouter Munnichs No Comments
Don't Leave Your Jeans In Your Closet Probably everyone recognizes that you have a few denim favorites in your wardrobe...  Read More
Reading time: 3 min
lee cooper
Brands, Jeans

Lee Cooper Launched The Cooper Collection In Thailand

by Wouter Munnichs No Comments
A New Premium Denim Collection The British denim brand Lee Cooper launched its premium denim collection The Cooper Collection in...  Read More
Reading time: 1 min
lee 101 wouter munnichs
Brands, Jackets, Jeans

Showcasing The New Lee 101 Fall Winter ’22 Collection

by Wouter Munnichs No Comments
Lee 101 x Long John Collaboration Honored and proud to announce that I'm part of the new Lee 101 collection...  Read More
Reading time: 2 min
denim training
Denim Training, History, Inspiration

10 Important Years You Need To Know About The ‘Big 3’ Denim Brands (Levi’s, Lee & Wrangler)

by Wouter Munnichs No Comments
The 10 Most Important Years By Levi’s, Lee & Wrangler There're many historical facts and important years in the history...  Read More
Reading time: 3 min
lee 101
Brands, Jackets

Lee 101 Released Their Iconic Lee Cowboy Jacket For This Season

by Wouter Munnichs No Comments
The Iconic Lee Cowboy Jacket Within the new Spring Summer '22 collection, Lee 101 released their iconic Lee Cowboy jacket, also...  Read More
Reading time: 1 min
Brands, Collab, Shops

Lee X Pendleton Collaboration Exclusive Available At Retailer Black & Blue (NL)

by Wouter Munnichs No Comments
An Exciting Collaboration Collection Lee joined forces for the first time with Pendleton Woolen Mills for an exciting collaboration collection....  Read More
Reading time: 3 min
swissjeansfreak
Inspiration, Interview

What’s Your Favorite? With Ruedi Karrer (Swiss Jeans Freak)

by Wouter Munnichs No Comments
What’s Your Favorite? With Ruedi Karrer (Swiss Jeans Freak) In the topic What's your favorite?, we ask denim professionals within...  Read More
Reading time: 3 min
buddy lee
Branding, Brands, History

Vintage Buddy Lee Overall With Original 1930s Union Buttons

by Wouter Munnichs No Comments
Vintage Buddy Lee Overall With Original 1930s Union Buttons Next to the introduction of the first denim brand that used...  Read More
Reading time: 2 min
lee jeans
Brands, History, Jackets, Jeans

7 Key Styles What Makes The Lee Brand Iconic

by Wouter Munnichs 1 Comment
7 Key Styles What Makes The Lee Brand Iconic With almost 130 years of history, the American denim brand Lee...  Read More
Reading time: 6 min
diesel longjohn
Branding, Brands, Jeans

3rd Diesel Jeans Catalog From Fall Winter 1988 – 1989

by Wouter Munnichs 1 Comment
3rd Diesel Jeans Catalog From Fall Winter 1988 – 1989 Diesel Jeans launched their third print catalog in 1989 - 1989 for...  Read More
Reading time: 1 min
Branding, Magazine

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

by Wouter Munnichs 3 Comments
First Diesel Jeans Catalog From Fall Winter 1987 - 1988 Diesel Jeans launched their first print catalog in 1987 for...  Read More
Reading time: 2 min
Brands, Jackets, Jeans

Old Glory Sleeveless Denim Vest by Diesel from 1993

by Wouter Munnichs No Comments
Old Glory by Diesel Jeans From 1992 till 1994 Diesel Jeans from Italy created a special high-quality made collection called Old Glory. Old...  Read More
Reading time: 1 min
levi's biker vest
Brands, Jackets, Main

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

by Wouter Munnichs 3 Comments
Vintage Levi's 'Big E' Biker Vest Another vintage Levi's denim jacket from my private archive that was transformed into a...  Read More
Reading time: 1 min
levis 557
Main

Vintage Levi’s ‘Big E’ Jeans Jacket 557XX From The Early ’60’s

by Wouter Munnichs No Comments
Original Levi's 'Big E' Jacket One of my latest vintage treasures for my private denim collection is this original vintage...  Read More
Reading time: 1 min
selvedge selvage self-edge
Denim Training, History, Inspiration

5 Reasons To Prefer Selvedge Denim Fabrics Over Non-Selvedge

by Wouter Munnichs No Comments
Selvedge Denim Fabrics Woven On A Shuttle Loom For over 150 years jeans have been made with so-called selvedge fabrics....  Read More
Reading time: 8 min
bluezone
Events, Fairs

Bluezone Showed The Blue Denim Magic In Their Latest Show

by Wouter Munnichs No Comments
Bluezone 'Denimined' Themed Edition The Munich-based denim fabric show Bluezone showed this week the blue magic within the industry. 'Denimined'...  Read More
Reading time: 1 min
bluezone
Fairs, Inspiration

Bluezone: A New Edition That Can’t Be Missed By Denim People

by Wouter Munnichs No Comments
Bluezone Brings The Denim Community Together A new edition of Bluezone is around the corner on the 3rd and 4th...  Read More
Reading time: 3 min
christine rucci
History, Inspiration, Interview

Christine Rucci Celebrates 40 Years Of Denim This Year

by Wouter Munnichs No Comments
Christine Rucci Interview With Adriano Goldschmied Christine Rucci celebrates this year her 40 years of denim with a series of...  Read More
Reading time: 1 min
bluezone munich
Events

Bluezone Denim Fabric Show Announcement In Munich, Germany

by Wouter Munnichs No Comments
The Next Bluezone Trade Show A new edition of the Bluezone denim fabric show will take place next month on...  Read More
Reading time: 1 min
chesapeakes
Accessories, Brands

Chesapeake’s Released Two Iconic Frogskin Camouflage Styles

by Wouter Munnichs No Comments
Chesapeake’s Frogskin Camouflage Styles The Chesapeake’s brand released two Frogskin camouflage styles. Both styles are now available in selected stores...  Read More
Reading time: 3 min
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Wouter Munnichs

Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.

Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

10 Fun Facts You Need To Know About Denim

10 Fun Facts You Need To Know About Denim

How The Levi’s 501 Kick Started My Denim Journey

How The Levi’s 501 Kick Started My Denim Journey

Original Lee Cowboy Jeans From The 1940’s

Original Lee Cowboy Jeans From The 1940’s