Showing the legendary 11MW jeans by @wrangler during one of my denim workshop classes at @denimcity_ams in Amsterdam. The first ever Wrangler jeans released was the 11MW style. These jeans were designed with functionality features with cowboys in mind; flat rivets that wouldn’t scratch your saddle, watch pocket, felled seams for a more comfortable cowboy ride and 7 belt loops instead of the usual 5. On the back pockets were the arcuates stitched, which was quite common to use by many denim brands. But, as @levis registered their arcuates already in 1943, they had to remove these, and in 1948 they changed them into WW, which stands for Western Wear. So, the pre WW back pocket stitched pairs were only produced for one year. When the brand kicked-off. This makes these kind of Wrangler jeans very rare, and a hard to get collector piece. That’s also the reason why this specific pair is known as the ‘Proto Type’ among collectors. 🤠 📸 by @amandinepr

From the Archives: The biggest Red Tab ever made by @levis. It’s used on a promotional store display jeans from the 1980s. 👌

After a very successful @pittimmagine trade show in Florence, @peppinopeppino_denim is also presenting its new Spring Summer 2023 collection at shows such as @seek.tradeshow, @revolvertradeshow, and @welcomeedition. As it will take a year that this collection will hit the stores, there’s already an exclusive sneak preview with some highlights on Long John (link in bio) now! 💪

The @cee_jeanss brand has landed at retailer @blueingreensoho in New York. The denim brand with the iconic back pocket stitching. 💪

Wrote a new guest inspiration article for @calikdenim themed: ‘Why the fifties are also known as the golden years of denim’. Go to @calikdenim to jump on the link to the article! 💪

The @amsterdenim Freddy jacket has been made and worn since 2014. The Amsterdam denim brand has been tried, tested, and received 5-star reviews from all over the world about the Freddy. So far they produced and delivered over 1.000 of these jackets since their launch. Now, they continue this denim jacket journey with a new funding campaign via @indiegogo. Go to Long John (link in bio) to read all about it! 💪 📸 by @caroladoornbos

Looks like there’s a denim hang-out party at the @ckxstudio store in Amsterdam. ✌️

The great new @freenotecloth leather patch on their ecru jeans made with Japanese fabric. 🤠

The special chain stitched embroidery by @g_miglietta on the @blackhorselane x @coaldropsyard denim jacket. 👌