Long John - Daily Magazine About Denim & Authentic Products
Wrangler x Pendleton
Brands, Collab

Wrangler x Pendleton Woolen Mills Collaboration Collection

by Wouter Munnichs No Comments
The Special Wrangler x Pendleton Woolen Mills Collection Wrangler's latest collaboration is with American brand Pendleton Woolen Mills from Portland,...  Read More
Reading time: 2 min
denim training
Denim Training, Inspiration

5 Reasons Why You Need Skilled Denim Store Staff

by Wouter Munnichs No Comments
5 Reasons Why You Need Skilled Staff In Your Store Running a denim store is not always easy these days,...  Read More
Reading time: 6 min
denim training
Denim Training, History, Inspiration

5 Misconceptions About Denim You Need To Know

by Wouter Munnichs No Comments
The 5 Most Popular Misconceptions About Denim There are many myths and misconceptions about denim. Sometimes this is also the...  Read More
Reading time: 6 min
adriano goldschmied
Inspiration, Interview

The 10 Favorites By Adriano Goldschmied (Founder Genious Group)

by Wouter Munnichs No Comments
The 10 Favorites By… Name: Adriano Goldschmied Daily work: Genious Group Instagram ID: @Adrianogold Image provided by Adriano Goldschmied /...  Read More
Reading time: 1 min
triumph
Brands, Jackets

The New Triumph Lifestyle Collection For Fall-Winter ’22

by Wouter Munnichs No Comments
The Triumph Collection For Fall-Winter As Fall weather has started, and Triumph Motorcycles launched its new seasonal Lifestyle collection, it’s...  Read More
Reading time: 2 min
durango vintage festivus
Events

The 1st Edition Of The Durango Vintage Festivus By Denim Hunter Brit Eaton

by Wouter Munnichs No Comments
The First Edition Of Durango Vintage Festivus The legendary vintage denim hunter Brit Eaton is organizing his first edition of...  Read More
Reading time: 2 min
G-Star RAW SUPER73
Brands, Collab

G-Star RAW X SUPER73 Making Unforgettable City Rides Across The World

by Wouter Munnichs No Comments
Conquering The World's Coolest Cities G-Star RAW and SUPER73 teamed up for unforgettable city rides across the world introducing guides...  Read More
Reading time: 2 min
denim training
Denim Training, History, Inspiration

10 Fun Facts You Need To Know About Denim

by Wouter Munnichs 3 Comments
10 Denim Facts You Must Know Denim facts. As denim has such a long history there're also so many facts...  Read More
Reading time: 2 min
wouter munnichs
Inspiration, Interview

The 10 Favorites By Wouter Munnichs (Founder Long John)

by Wouter Munnichs No Comments
The 10 Favorites By… Name: Wouter Munnichs Daily Work: Founder of the online denim magazine Long John since 2011, and...  Read More
Reading time: 1 min
wrangler 27MW
Brands, History, Inspiration

Heavy Sun Faded 1980’s Wrangler 27MW Western Denim Shirt

by Wouter Munnichs No Comments
The Wrangler Farmer Shirt This vintage 1980's Western Wrangler 27MW denim shirt from my archive was bought by a reseller...  Read More
Reading time: 2 min
wouter munnichs
Inspiration, Interview

Sourcing Journal: Denim Specialist Wouter Munnichs Celebrates 10 Years Of Long John

by Wouter Munnichs No Comments
Denim Specialist Wouter Munnichs Celebrates 10 Years Of Long John This year, I’m celebrating the 10th anniversary of my daily...  Read More
Reading time: 4 min
levis sack coat 1800
Brands, History, Inspiration, Jackets

How One Of The Oldest Levi’s Jackets (Late 1800s) Ends Up In The Levi’s Archives

by Wouter Munnichs No Comments
The Start Of The Gold Rush The denim story started back in the mid of the 1800s when people discovered...  Read More
Reading time: 6 min
Stefano Aldighieri
Inspiration, Interview

What’s Your Favorite? With Stefano Aldighieri

by Wouter Munnichs No Comments
What’s Your Favorite? With Stefano Aldighieri A new topic on Long John is What’s Your Favorite? In this topic, we ask...  Read More
Reading time: 3 min
matthew wilson
Inspiration, Interview

What’s Your Favorite? With Matthew Wilson (Rope Dye)

by Wouter Munnichs No Comments
What's Your Favorite? With Matthew Wilson (Rope Dye) A new topic on Long John is What’s Your Favorite? In this topic,...  Read More
Reading time: 5 min
blaumann jeanshosen
Inspiration, Interview

What’s Your Favorite? With Guido Wetzels

by Wouter Munnichs No Comments
What’s Your Favorite? With Guido Wetzels A new topic on Long John is What’s Your Favorite? In this topic, we ask...  Read More
Reading time: 1 min
Peter_Rerskov
Inspiration, Interview

What’s Your Favorite? With Peter van Rerskov

by Wouter Munnichs 1 Comment
What’s Your Favorite? With Peter van Rerskov A new topic on Long John is What’s Your Favorite? In this topic, we...  Read More
Reading time: 1 min
Accessories, Branding, Brands, History

Original Vintage Levi’s Koverall Pinback From 1910s

by Wouter Munnichs No Comments
Levi's Koverall Pinback From 1910s One of the oldest items in my archive is this original Levi's promotion pinback. This...  Read More
Reading time: 1 min
Brands, Inspiration, Jeans

Vintage Wrangler 27MW Denim Shirt From The 1970s

by Wouter Munnichs No Comments
Vintage Wrangler 27MW Denim Shirt From The 1970s Wrangler is since its start one of the main denim brands that...  Read More
Reading time: 2 min
wrangler rodeopants longjohn
Brands, Jeans

Vintage Wrangler Rodeo Clown Pants From The 1980s

by Wouter Munnichs No Comments
Wrangler Rodeo Clown Pants This vintage pair of Wrangler 'Rodeo Clown Pants' highlighted today is from my private denim archive....  Read More
Reading time: 1 min
Jackets

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

by Wouter Munnichs 5 Comments
Original Levi's 507XX Biker Vest A few days ago I already highlighted the history of the Levi's 507XX (Type 2)...  Read More
Reading time: 3 min
levi's 507 type 2
Brands, Jackets, Jeans

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

by Wouter Munnichs 3 Comments
The Levi's 507XX Denim Jacket One of the most iconic denim jackets ever made is the Levi’s Jeans jacket Lot Number...  Read More
Reading time: 4 min
levi's 559
Jackets, Jeans

Levi’s ‘Big E’ 559XX Blanket Lined Denim Jacket From 1960’s

by Wouter Munnichs 1 Comment
Vintage Levi's 'Big E' 559XX Denim Jacket This original vintage Levi's denim jacket is another treasure from my private denim archive....  Read More
Reading time: 1 min
levis 507
Jackets, Jeans, Main

Vintage Levi’s ‘Big E’ 507XX Biker Jacket From The 1950’s

by Wouter Munnichs No Comments
Vintage Levi's 'Big E' 507XX Jacket Today I want to highlight one of my original vintage Levi’s Jeans 507XX (also...  Read More
Reading time: 2 min
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Wouter Munnichs

Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.

Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

10 Fun Facts You Need To Know About Denim

10 Fun Facts You Need To Know About Denim

How The Levi’s 501 Kick Started My Denim Journey

How The Levi’s 501 Kick Started My Denim Journey

Original Lee Cowboy Jeans From The 1940’s

Original Lee Cowboy Jeans From The 1940’s