Pepe Jeans is a denim and casual wear jeans brand established in the Portobello Road area in London in 1973. Pepe Jeans has a large history and was a very popular brand during the ’90’s. For the new SS17 collection Pepe Jeans dived into their denim archive and give their best styles from the ’70’s, ’80’s and ’90’s a twist for the new collection: ‘Back the the Future’. With this new collection Pepe Jeans also re-introduced their iconic ’80’s logo. The new collection contains high-rise fits, mid-waist fits, slim and a relaxed fit. Next to the jeans items they added sweats, denim bomber jackets, overalls and classic t-shirts with the authentic Pepe Jeans logo. Prepare yourself for the Pepe Jeans archive collection and embraces the past to inspire the future.

Read also the previous articles from the legendary Pepe ‘Miner’ jeans.

The Pepe ‘Miner’ Jeans from Martijn te Riele: click here.

The Pepe ‘Miner’ Jeans from Johan Honig: click here.

The Pepe ‘Miner’ Jeans from Trevor Lough: click here.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.