Pepe Jeans London is a denim and casual wear jeans brand established in the Portobello Road area of London in 1973. For me their best line is still the Pepe Jeans Denim Deluxe Miner from 1998. It was a reference to the classic American styles. A couple of years ago Pepe Jeans made a great creative video to show their history. If you haven’t seen it before, check it out. Very cool way of showing your heritage!

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.