My friends from the great Heddels platform just lauched their latest video project to show the collaboration between PF Flyers and Gitman Vintage Bros called ‘Seed to Sew’. From the seed that grew the fabric to the final production line stage, the entire collab shoe is 100% made in the USA from an indigo denim fabric.

In the behind the scenes video you see the GBV’s President Chris Olberding and PF’s head of Global Merchandise Manager Chris Tobias. They tell you all about what each brand brought to the table. Heddels visited both Gitman’s factory in Ashland, Pennsylvania and the New Balance factory in Boston, Massachusetts where the shoes were made.

The Gitman Bros. Vintage x PF Flyers shoes themselves will be available from PF stockists on September 1. Very nice video project guys and the blue denim shoes looks awesome too!

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.