Pharrell Williams is now ‘Head of Imagination’ at the Dutch denim brand G-Star Raw. Pharrell just launched his first collection: G-Star Raw Elwood X25-collection. G-Star Raw most famous jeans is the Elwood. This jeans, inspired by a biker pants and designed by Pierre Morisset, was born 20 years ago in 1996. It was one of the first 3D constructed pairs of jeans. Very revolutionary at that time. Pharrell came with the idea to give this iconic piece a twist. He created 25 different styles with colorfull prints: camouflage, checks, and prints from all over the world. The collection was released in L.A. but will be available this upcoming February through some selected retailers wordwide and through the G-Star Raw website.


Pic by Hypebeast

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.