Photo Recap Bluezone Denim Fabric Trade Show In Munich
Last week I visited the trade show Bluezone, part of Munich Fabric Start, again in Munich to explore the new upcoming denim trends and collections for Spring Summer 2020. As always the best denim mills from all over the world represented to showcase their latest developments.
The theme of Bluezone this edition was B.L.U.E.C.H.A.I.N 4.0 which refers to the call for more emotionality, empathy, and community, but also to a worldplay derived from digitization. At the show, you could see the latest denim collections from the mills, trends within the denim industry, but you could also join inspirational lectures and meet likeminded people to get inspired in general.
There were too many highlights to capture at the show, but here a just a few snapshots to show some of them.
The legendary Ruedi Karrer a.k.a. Swiss Jeansfreak teamed-up with Thomas from Denimhunters for a denim expo. They showed a few select garments from his vast collection of heavily faded jeans at the show. The expo highlighted eight original details and characteristics of denim and jeans that have inspired innovation. It was a link with the denim heritage with it’s future.
The heavy worn-out Iron Heart jeans shown at the last pictures are worn by Ruedi Karrer himself for more than 1.000 wear days without any wash.
In the Denimhunters video here below Ruedi Karrer explains more about their expo.
In the middle of the main All Stars Mills hall at the show was The Denim Dock. The deck of The Denim Dock was used for lectures and panel discussions, and on the ground floor they made an inspiration Concept Zone with the latest denim developements of the exhibitors. The key was sustainability in general, but also dip-dye, tie-dye, colour block pannels, colorful denim, laser and ozon finishes, striped jeans, indigo pieces and so on.
In the middle of the hall they placed long tables where you could drink and eat breakfast and lunch. In the evening they served an amazing meal during The Blue Supper.
There were also exhibitors that gave you the opportunity to have a drink or meal at their own stand like the Italian Candiani mill. They served the best lasagna, mozzarella and parmesan cheese.
As said at The Denim Dock they made a lecture and workshop space. There were several very interesting lectures to join as the one with Sportswear International and trend forecaster/designer Kelly Harrington. They talked about the demands at the very end of the supply chain.
Another inspiring lecture was the Denim Talk about the future of denim with Sue Barret (Denim Forum) and Sinam Celik (Blue Projects).
Just as previous edition I was part of a panel discussion with influencers as Denimhunters, Clobbercalm, Koen Kuik, Rugged Style, Calgeary, @kellouhar and Swiss Jeansfreak and talked about ‘How to tell a convincing story on Social Media. On the picture here below you see how excited we were afterwards, especially the ‘uncle of denim’ Ruedi Karrer.
Anna Weber made another inspiration expo. Anna Weber combines her art with her two biggest passions, art and denim. The idea for her work was like, I really love fashion, and especially denim, and I love to paint and draw too, so how about combining these two elements to create something. She showcased her Denimheads range, made with pieces from her own wardrobe, and new work that’s totally made of different colours of thread.
On the show were also several spaces where you could meet people and chill a bit as this blue corner from Monsieur-T, which is a denim lifestyle studio.
On the show I came across these beautiful handwoven selvedge fabrics by Denim Club India. These fabrics are woven by hand on a traditional wooden shuttle loom which allows people to make only 4 meters a day. It’s very time consuming. The threads are coloured with natural indigo.
At the Catalyzer hall was designer Hamansutra live at work. This craftsman did some amazing projects, also with Levi’s jeans. Another highlight was the jeans and jacket that you can wear in two different ways; in- and outside. More about this talent in later blogpost.
In the Keyhouse hall they made an innovation hub and competence center for the textile industry. They presented future-oriented and business-related concepts with a highly innovative approach in a concentrated manner, so there were pioneering showcases, sustainability, new technologies and value creation processes, workshops and seminars on trends, technology, finishing and research.
The denim company from Pakistan, Soorty, introduced their line of C2C GOLD CertifiedTM fabrics which they made in collaboration with The Fabricant, an Amsterdam based digital fashion house. Read more this here in previous article.
The Aging Flower Pattern by Studio Billie van Katwijk and Alissa Rees, both from The Netherlands, was a nice experiment. With the archetypal power of a hammer you could emboss the flowers into fabrics and create your own unique totebag.
The next edition of Bluezone will be organised from 3 – 5 September 2019. See you there!