The new SS13 collection from denim brand Pike Brothers is really nice! Fabian from Pike told me all the super stories behind the garments, every detail has a function. Just like in the old days. In front of the booth, on the Bread & Butter fair in Berlin, they had an old machine from the fifties where they can make your own personal dog tag by hand. Nice to meet you Fabian and thanks for the LONG JOHN dog tag!

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.