SEVENBELL, a company from Italy has a rich history in making the best and unique denim and denim-related pieces. Besides the authentic denim brand Roy Roger’s, the company also has a premium brand called President’s. The President’s products are all made with high standards, true Tuscan craftsmanship. This summer they will bring a brand new collection full of Japanese influences. We all know that the Japanese are famous for bringing only the best quality products, and for always being focused on special details. This inspired the design team of President’s for the new Spring Summer 2013 collection.

We are highlighting two specialties: the first item is a Hawaiian Japanese printed shirt with a single chest pocket. It has an all-over flower print and it’s made from Japanese fabric. The second President’s item is the 5 pocket Bull Pant, made of organic Japanese selvage fabric with a red listing. They used leather reinforcements under the rivets, a vegetable tanned leather patch and classic herringbone fabric inner pockets. All in all two great items, ready for the summer vibes!


President’s Hawaiian Japanese printed shirt;

President’s buttons;

Single chest pocket; All-over flower print;

Short sleeve detail;


 President’s Bull Pant;

President’s donut button;

Selvage coin pocket;

Leather reinforcements under the rivets;

Herringbone fabric inner pockets;

Inside waistband label;

Vegetable tanned leather patch;


Japanese selvage fabric with red listing; Check also this video where creative director Guido Biondi tells you everything about the new Fall Winter 2013 collection. See you soon Guido!

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.