Long John x APXPRESS Lucky Golden Button Necklace

 15.00

Long John x APXPRESS

Long John proudly presents the original ‘The Lucky Golden Button’. The button was developed in collaboration with global branding company APXPRESS and is launched as a limited edition necklace.

The Long John donut button has a diameter of 16,8 mm and comes with a 65 cm military ball chain.

More info about the collab necklace, scroll down!

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Description

Limited-Edition Long John x APXPRESS Lucky Golden Button Necklace

Long John proudly presents the original ‘The Lucky Golden Button’. The button is developed in collaboration with global branding company APXPRESS and is launched as a limited edition necklace.

Homage To The Gold Miners

The Lucky Golden Button is a homage to the miners who started the search for gold during the mid-1800s in California, U.S.A. This period is known as the ‘Gold Rush’ period and is often referred to as the kick-off of the history of denim nowadays. As the miners were searching for gold, the raw brass used for the Long John button has that same golden look. It represents inner wisdom and provides security.

The Button Design

The laurel leaf design on the button is mostly seen during World War 2 as denim brands were forced to use standard materials in order to save material during wartime. The laurel leaf was globally known and recognised as a symbol of peace, protection, and victory. Laurel leaves were also commonly put under pillows at night to gain inspiration through dreams.

For the Long John ‘Lucky Golden Button’, a five-pointed star was added to the design. A powerful symbol that symbolizes five star quality. The button design is co-created by the skilled graphic designer Davide Bionde from Italy (also founder of the Hen’s Teeth denim brand).

The Button And The Necklace

The construction of the button is referred to as ‘donut style button’. This type of denim button, with a diameter of 16,8 mm, has a long history dating back to the early-1900s. For the Long John ‘Lucky Golden Button’, raw brass material was selected from APXPRESS’ sustainable FairPlay™ range. For the necklace, we used a classic ball chain, a nod to military. Durable, timeless, and a good match with your denim outfit.

Wear It With Pride

Wear your special ‘The Lucky Golden Button’ necklace by Long John x APXPRESS with pride and be part of the Long John family. It will bring you luck on many denim adventures to come!

Shipping Info

The Long John x APXPRESS Lucky Golden Button Necklace will be shipped out worldwide via PostNL. The shipping time depends on the country and city.

Please send me an e-mail to ask any question: wouter@long-john.nl

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