Nudie Jeans launched their new Re-worked project that is exclusively available at retailer Browns in London. This unique store is located in the Shoreditch district. The Re-worked project is handmade by the co-founder of Nudie, Maria Erixon Levin.
The Browns Store
Browns changed the course of fashion retail history when it opened in 1970, as a leader in fashion and the UK’s first multi-brand luxury boutique. A champion of next-generation design, Browns continues its legacy, sourcing fresh talent to add to its ever-growing community of creative innovators.
The Re-worked Collection
Nudie’s Re-worked collection is a 16 one-of-a-kind piece collection. All the items are hand-mended with beautiful indigo fabrics by Maria at her house on the island Gullhomen, in the western archipelagos of Sweden. This project fits perfectly in the sustainable approach of the Swedish denim brand.
The 16 piece collection contains 15 pairs of selvedge jeans and 1 denim shirt. All the items were hand-picked, patched, and repaired so they’re ready for a second life.
Maria’s Hands-On Creativity
The Nudie’s Re-worked project showcases Maria’s hands-on creativity, her love for denim, visions about responsible consumerism, and how these things make us reevaluate the way we think about wear and tear.