This movie shows you how a 3 years old worn-out Iron Heart 21oz denim will get his rebirth. Always great to see how a pair of denim get his second life. A jeans will get more beautiful over time, so wear it day in day out!

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.