This movie shows you how a 3 years old worn-out Iron Heart 21oz denim will get his rebirth. Always great to see how a pair of denim get his second life. A jeans will get more beautiful over time, so wear it day in day out!
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.
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