newheritage Recap Of New Heritage Festival In Düsseldorf

Last Saturday and Sunday there was a new edition of the New Heritage Festival in Düsseldorf. This special consumer-focused event shows two days long a great mix of timeless, quality, and unique designs and products. With more than 130 exhibitors this festival is a huge success since its start in 2017.

They organize two editions a year, one in Munich, and one in Düsseldorf. The festival is the place to be for everyone with an interest in durable products and brands that stand a lifetime. For the first time, they held the festival at a new location at Areal Böhler.

Davide Biondi, owner of Hen’s Teeth and me.

The lovely couple Davide and Marianna.

Stand from Indigo People.

About The Areal Böhler Location

Areal Böhler in Düsseldorf is the perfect venue with an authentic look and feel, something that fits perfectly with the brands. The venue opened its doors more than 100 years ago as a factory. Around five years after its opening they had already more than 2,500 people working at this former steel facility. In total, the venue is a giant with six halls and 18,000 meters of exhibition space. There’s also some additional 10,000 square meters are available for outdoor events.

Ruedi Karrer, aka Swiss Jeansfreak at the Butts and Shoulders stand.

Pey aka Sashikodenim at work in his stand.

Stefano from Braves & Company.

Meet Likeminded People

During the festival, you could meet the people behind the brands, and score your new favorite piece. Next to perfect selection, and availability of the goods, they organized several workshops and tasting which you could join. But the festival is more. Its also the place to be to meet likeminded people with the same interest, same taste for products, and people that are living the same lifestyle. You can meet old friends, but you can also make new ones.

The set-up of the festival couldn’t be better. Also, the mix of brands and items was perfect! Looking forward to seeing the next edition of New Heritage Festival.

Gianluigi from Captain Santors.

Marco and Daniel from Shangri-La Heritage.

See more of the Shangri-La Heritage Varenne Desert Navajo jacket here.

The Denim Dog by Silvia Rancani.

Guido from Blaumann Jeanshosen wearing a Long John tee. Get your Long John tee here.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.