old blue

Oldblue’s Denim Fading Competition

The Indonesian denim brand Oldblue organized the 4th edition of their denim contest Royal Rumble. The first edition was organized back in 2016 and became a popular denim fade content amongst denim enthusiasts over the years. To celebrate and to announce the winners of the 4th edition, Oldblue organized a special denim event at their flagship store in Puri Mutiara, South Jakarta. Due to the pandemic situation, it’s been almost two years since they held an offline event at their General Store & Outpost.

oldblue royal rumble

oldblue royal rumble

oldblue royal rumble

The Royal Rumble Vol. IV Edition

The Oldblue Royal Rumble denim contest is about creating the most impressive fades wearing the same pair of jeans of the brand for a whole year. For this edition, all the participants were wearing a pair of Oldblue’s 18oz Over-Slub Selvedge Special RR fabric, but in their own choice of cut.

These special Oldblue jeans feature many unique details such as the brand’s hidden double-looped arc on the back pocket, specially designed leather patch, and pocket flasher. On top of that, it also features a particular Navajo diamond rift woven fabric in the pocket lining.

oldblue royal rumble

oldblue royal rumble

oldblue royal rumble

oldblue royal rumble

The Winners Of The Denim Competition

The 6th edition of Oldblue’s Royal Rumble contest started with more than 30+ contestants, and 9 of them made it to the finish. There were many prices available for the top 3 in the end, including a made-to-order wallet, webstore credit of the brand, made-to-order pair of Dungarees, and the champion winner received a special pair of Wesco made-to-order boots.

The top 3 winners are: 3rd place: @beer.u_indigo, 2nd place: @_cmiwfades, and the 1st place was for @syahbarkah.

oldblue royal rumble

oldblue royal rumble

oldblue royal rumble

oldblue royal rumble

The Content Of The Denim Event

Next, to announce the winners of this edition, Oldblue organized an event with live-grilled burgers and fresh cold drinks for everyone. They also set up an enticing monster jam mini-game that attendees could play and win several Oldblue merchandise and collectibles. During the evening, Oldblue also gave everyone a sneak preview of the upcoming releases of the brand that will soon be launched.

oldblue royal rumble

oldblue royal rumble

oldblue royal rumble

oldblue royal rumble

https://oldblueco.net

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.