amsterdenimRecap Opening Amsterdenim Flagship Store

On the 3rd of September Amsterdenim celebrated the opening of their flagship store in Amsterdam. While the store is only 25m2 big, it shows perfectly the brand’s DNA. They can’t show the entire collection, but the most important items are available. The store is based on the first floor above Naked Espresso at the busy and famous Dam in the city centre. The location is perfect to showcase the denim brand.

During the opening they organized many activities as a guerilla denim show, musicians were playing dressed in Amsterdenim, you could have a new haircut, have a snack and a drink or two. And last but not least, you could check out the most important items from the Amsterdenim collection. The store is now open, and here’re some pictures and recap movie of the opening in case you have missed it.

Amsterdenim Flagship Store
Dam 8 Amsterdam

Pics by @martinaltena.

Watch the recap after movie by @tmkspr;

Watch more sneak pictures of the Amsterdenim store here.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.