The ‘Same Old’ Campaign By Red Wing Heritage
The new campaign by American footwear brand Red Wing Heritage is themed: ‘Same Old‘. With this campaign, they present a limited upcycled collection from footwear styles and memorabilia to TV and retail ads. All creative has been pulled from Red Wing’s 117-year-old archive.
Celebrating Their Long History
Red Wing Heritage first reclaimed independence from fast-fashion trends and championed living life in their previous ‘Out of Fashion‘ campaign (in case you missed this, check it out here). With the new ‘Same Old‘ campaign, they’re celebrating its long history which is all about its unique craftsmanship, footwear designs, and above all, its quality.
As most brands are launching their new collections right now for Fall Winter, Red Wing Heritage is resurfacing and upcycling products, advertisements, and content as what’s old is new again, and always will be.
Wear A Piece Of Red Wing History
For the ‘Same Old‘ campaign, Red Wing Shoes didn’t create something new, but upcycled old classics. The campaign focus on their all-time originals, so expect recent styles like their famous classic Moc Toe style, to historic styles like an original Pecos, there’s an upcycled boot for everyone. Of course, there are also women’s styles included, such as Lady Red Wings, Supersole, Silversmith and
Next to footwear styles, you can also find unique artifacts and apparel from the brand that go back in time.
The Same Old Boots That Get Better With Every Step
This limited upcycled ‘Same Old‘ collection by Red Wing Shoes is a celebration of their heritage and the same old boots that get better with every step. The handmade boots withstand the test of time, just as the company’s story and approach itself. With proper care and repair, this upcycled collection gets a new lease on life, passed from one person to the next, allowing the boots to live on, and remain on their feet instead of in a landfill.
Watch the video with upcycled ads for the ‘Same Old‘ campaign.