redwingamsterdam

10-Years Anniversary Of The Store

Next week The Red Wing Shoe Store in Amsterdam celebrates its 10th anniversary. On the 22nd of July in 2010, they opened the doors of the store. To celebrate this milestone they will launch next week, Wednesday 22 of July, a very special anniversary release. The release will be a limited-edition Moc Toe Amsterdam boot.

red wing amsterdam

red wing amsterdam

red wing amsterdam

red wing amsterdam

The Exclusive Abilene Leather

The Red Wing Shoes Amsterdam limited-edition is made from ‘Abilene’ leather. This leather is manufactured in the Red Wing tannery in Minnesota, USA. It’s often referred to as ‘rough out’, as it is the rough side of the leather hide. ‘Abilene’ is one of the iconic leathers Red Wing uses for their shoes.

Using the leather inside out creates many benefits as it is water repellent, it’s known for its breathability, and does not require any maintenance. On top of that, the leather will not dry out and if kept inside it can remain supple for 100 years!

red wing amsterdam

red wing amsterdam

red wing amsterdam

Limited-Edition

This special anniversary Red Wing boot is made in the USA and limited to 180 pairs. This exclusive boot has Amsterdam stamped on the inside of the right foot and will be released on July 22, marking the exact date of the opening of the Red Wing Amsterdam Shoe Store in 2010.

red wing amsterdam

red wing amsterdam

Co-Owner Of The Amsterdam Store

“Red Wing Shoes to me looked timeless, yet from another world,” says Red Wing Shoes Amsterdam co-owner Mitch de Vries about the first moment he came across the brand. “Where do you find a brand like this these days? The company is still family-owned, the products are still made in the USA and even the leather is tanned in a family-owned tannery in Red Wing, Minnesota. To me, Red Wing boots are the most durable, sustainable boots I know and I am proud to be part of their quality community”. 

red wing amsterdam

red wing amsterdam

Exclusively Availability

The Red Wing Amsterdam boot is exclusively available at the Red Wing Shoe Store Amsterdam. The boots will come in a special box. And it will include a sticker pack featuring the anniversary artwork.

red wing amsterdam

red wing amsterdam

Special For First 25 Customers

The first 25 customers will receive a vegetable-tanned cardholder from Red Wing with ‘Amsterdam’ stamped into the leather.

red wing amsterdam

red wing amsterdam

More about the Red Wing Shoe Store in Amsterdam here, and here.

www.redwingamsterdam.com

If you’re interested in showcasing your brand or product on Long John to reach your target audience, read more about it here, or send an email to: wouter@long-john.nl

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Titled as 'Denim Influencer 2020' by Rivet 50.