The Special Red Wing Shoes x Mario Boots
Red Wing Shoes created a special pair of leather shoes for the world’s famous plumber, Mario. This special pair is created to celebrate the upcoming ‘The Super Mario Bros‘ movie, which will hit the theater screens on April 5th. With this movie, one of the most popular cult characters plays for the first time in a fully dedicated movie since he first appeared as the player character of Donkey Kong in 1981.
Last Friday, March 10, also known as MAR10 Day, the iconic Red Wing Shoes brand unveiled their one-of-a-kind prototype of Mario’s iconic boots.
How Mario Became A Cult Hero
The legendary Nintendo video game company released its first U.S. home videogame console, the Nintendo Entertainment System (NES) in 1985. With the release, they brought the Super Mario Bros game to everyone’s tv-screen. Soon this video game became a huge hit selling more than 50 million units worldwide. As a follow-up, the Super Mario Land game was released in 1989 with the launch of the Game Boy and has sold more than 14 million units worldwide.
Nowadays, according to the statistics, Nintendo released around 200 Mario games since the first Super Mario came out. Today, it is one of the best-selling video games worldwide regardless of the player’s age.
The Secret Project With Nintendo
Red Wing Shoes worked secretly together with Nintendo with a very small group of people to create this special pair. For this release, Red Wing Shoes worked closely with Nintendo and Illumination to be sure the boots were ready for the promotion of the movie.
Red Wing’s craftsman created by hand this special pair with their outstanding leather, and the shoes even feature a reinforced toe box, and rounded heel, and not to forget, the heel pad is made with state-of-the-art mushroom-infused materials celebrating Mario’s signature abilities. With these Red Wing Shoes, Mario will get a special power-up to be the hero on the screen again and beat Bowser and his strong army.
Red Wing Shoes CMO Dave Schneider About This Collaboration
“At Red Wing Shoe Company, we’ve been supplying long-lasting, durable, and comfortable footwear that protects trades workers on the job site for 118 years. We were excited to deliver that same ambition and energy to Mario’s Boots as one of the most famous plumbers in the world!”
Watch The Making Of Mario’s Boots
See how the craftspeople at Red Wing Shoes brought these special Mario boots to life, translating every pixel into a real-life stitch.
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