diesel jeans

The New Spring Summer Campaign

Diesel introduces the Diesel Library collection for this Spring Summer 2022. This new collection focus on more responsible denim pieces for everybody and every occasion. The campaign is envisioned by creative director Glenn Martens and art director Christopher Simmonds. In the new campaign, the founder of the Diesel brand, Renzo Rosso is featuring next to Toni Braxton and her sons Diezel and Denim Braxton, Lauren Tsai, Ella Snyder, and Aron Piper.

diesel library

The Diesel Library Collection

The Diesel Library collection contains essentials and longer-lasting denim items. Essentials that are here to stay, created using responsible methods and in designs that transcend trends. The collection embodies a new approach to a more genderless design concept, bringing sustainability to the forefront of the process. Made with innovations towards a better future.

Every piece in the Diesel library is designed to minimize impact, incorporating responsibly sourced cotton and other environmentally preferred materials and trims, as well as washes and finishes designed to limit water and chemical usage. These include alternative pumice stone, ozone and nebulization treatments, and mineral dyes.

diesel library

diesel library

Special Features Of The Collection

The Diesel Library collection is made with innovative treatments and washes to create a unique and contemporary denim range. The cut is crucial and whether you want a relaxed or slick fit, there’s a silhouette for you among this expertly developed range. The fabrics in the collection feature low-impact materials, such as organic and recycled fibers. Treatments are performed with innovative techniques that significantly reduce the use of water and chemicals, and trims have been selected based on efficient and responsible resource uses.

diesel library

diesel library

diesel library

Watch The Campaign Video

For the launch of Diesel’s Library collection, they made a video starring everyone, also mister Diesel himself, Renzo Rosso.

https://global.diesel.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.