The book ‘Toys for Boys’ is the ultimate book for men who still likes to play! Published by the Swan Group, the 8th edition speaks about luxury products and wisely chose to feature the Italian brand Roy Roger’s in the selection.

The Florence based brand, part of Sevenbell Group, brings a casual total look men this Spring. From shirts, shoes, accessories to jeans, it all has an authentic feel and are classics full of stylish details.

After all these years, the brand is still going strong and are planning international openings of new flagship stores. In addition to the four Italian ones, Moscow, Saint Petersburg, Shanghai and Hong Kong are on the list to get to know the famous back-pocket triangle of Roy Roger’s.

Below some of the published Roy Roger’s items in the book ‘Toys for Boys’.

 Photographer credits: Alessandro Moggi

 Roy Roger’s is available to shop online at:

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.