Guido Biondi from Roy Rogers send me some nice pics from the good Worn-Out denims by Roy Rogers and President’s. Roy Rogers will be back at the Dutch market soon. Nice to see them in the shops again! 


  • Owner: Guido Biondi from Firenze (Italy). Working at Roy Rogers as creative director; 
  • Brand: President’s Born Again (pure indaco japanese selvedge denim) and Roy Rogers (selvedge denim made by Cone Mills in Greensboro North Carolina)
  • Age: 7 months and 8 months 
  • Treatment: 9 washes and 5 washes


Roy Rogers;

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.