The Italian company Sevenbell has a rich history as they started in 1949 as the first blue jeans company in Italy. One of the major brands from the Sevenbell company is the Roy Roger’s jeans brand. The name of Roy Roger’s has always been associated with denim, and their original models introduced features that never changed over the years, becoming the brand’s recognisable trademarks as: zippers on back pockets, to keep the pocket money safe at work, a coin pocket on the front, and the brand “logo”, characterised by the black triangular label on the right back pocket.

The collections of Roy Roger’s contains total looks for men, women and children. The Roy Roger’s collections are inspired with details from the huge historical brand archive and blending it with contemporary trends. All the collections are proudly made in Italy and can be found internationally at selected retailers, online and in Italy in its flagship stores in Florence, Forte dei Marmi and Milan.

Part of the Roy Roger’s collection is the Deluxe collection. The Roy Roger’s Deluxe collection is the most technical and fast forward fashionable range of the denim segment, where technically cutting-edge processing is combined with garments of a fashionable matrix. The denims in the collections various from skinny fits to low crotch models with a colour range from grey, black to blue / black. The denims are processed using rubberising and unique heat-sealing techniques. They are further embellished with plating and soiling to give them a more gutsy impact than traditional processes.

Next to a wide range of jeans the Deluxe collection of Roy Roger’s contains jacquard sweatshirts with camouflage design, super-light Baracuta jackets in waterproof stretch polyester knit bonded with technical mesh and complete with zipper and hood to name a few. The Deluxe collection by Roy Roger’s makes you ready Spring Summer ready!

Explore more of the Roy Roger’s Deluxe collection here:

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.