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Roy Roger’s Fall Winter ’18 Campaign by Rankin

Roy Roger’s collaborated again with photographer Rankin for their new Fall Winter 2018 campaign. It’s their second project as they worked already together on the SS18 ‘Royfirst’ campaign. Check it out hereRankin is a very talented photographer and director from the UK. He has created landmark advertising and editorial campaigns with his own unique signature.

For the new FW18 campagin they connected denim to music. You could already read that denim and music goes hand in hand in a recent article about the Top 10 Denim Record Sleeves. In case you have missed this one, click here.

Music And Jeans

Music has always been an important part in people’s life. It’s also an universal language, just like fashion and jeans. Jeans reflects a period in your life. Some music songs are just like a pair of jeans, the older it gets, the better it gets. This is probably because music relates to your personal experiences in life. A feel good moment, and sad moment or a romantic one. But music can also be rebelious, just like denim.

The Roy Roger’s campaign is inspired by the vintage tones of the nineties. Same as the styling of the campaign. Central is the connection between music and denim. Rankin created again a masterpiece in London for the authenic Italian denim brand.

roy rogers

roy rogers

roy rogers

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.