The Italian company Sevenbell has a rich history as they started in 1949 as the first blue jeans company in Italy. From the beginning the Roy Roger’s jeans have some unique details, like the original back pocket zip (patented since the 1950s) and the famous “money pocket” – the small front pocket for the small change. But also the brand triangle on the back pocket is a recognizable feature of the brand.

As the company developed every year by making better products the RR jeans became a more popular and cult garment during the sixties and seventies. They were worn by a lot of young people, students, fathers and sons.

Even today the company is revolutionary as it comes to jeans. Especially the special RR Rugged line is one of the best ones. Within this line they only use the best quality, finishes and fits. The jeans below show why Roy Roger’s is almost 70 years on top of the denim industry. The features of these jeans are extremely nice! They used a Japanese selvage denim fabric which is colored with the indigo plant from Okoyama. The washing is done by hand with the same character of a vintage piece from 1905. Of course you’ll find the triangle leather patch on the back pocket, made (for the first time!) from vegetable tanned leather. The same as for the brand patch. What also is very cool to mention is that one of the belt loops on the front is also made from leather. Even the inside shows some quality craftsmanship as the inner pocket linings are made of English cotton, used more commonly in quality mattresses.

All in all a great authentic limited edition by Roy Roger’s! See below some highlights of this masterpiece.

Roy Roger’s Limited Edition Jeans;

Vintage washing done by hand;

Roy Roger’s button;

 Inner pocket linings made of English cotton;

Belt loop made from vegetable tanned leather;

Vintage washed inside waistband label;

Backpocket shape;

Famous triangle made from vegetable tanned leather;

Japanese selvage denim fabric;

Brand patch;

Authentic hangtag;

Check more of their collection here:

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.