The Spring Summer 2013 Rugged collection from the authentic Italian brand Roy Roger’s contains a lot of new innovative highlights. As always the Rugged line is my personal favourite with references to American and Japanese fabrics and styles. Both influences mixed with the Italian craftsmanship make the collection unique in quality and styling.

Below some highlights from this collection. The chino in the photo is made with double twisted columbian cotton, inside lining with stripe design coming from England. On the right back pocket there is an embroidery with the initials of Roy Roger’s Rugged (RRR). The treatment is taken from a very old 1930 Italian army chino used in Ethiopian war. The long sleeved shirt is a traditional cowboy style with embroidery on the pocket, this style is taken from their archive from late 1950. The fabric is 100% cotton made in Japan with a regular fit. And the white t-shirt is a classic crew pocket fleece. It’s made from the best 100% cotton yarns.

Upcoming September ‘Sevenbell’, mother company of Roy Roger’s and President’s, will launch their new webstore where you can check out (and buy of course) 24/7 their latest treasures. Looking forward to see it live!

www.sevenbell.com

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim. Nominated as 'Denim Influencer 2020' by Rivet 50.