The new Roy Rogers Rugged SS15 range draws inspiration from the biker world of the 40s and 50s. Many of the washes give the garments an almost dirty, dusty look of the travel experience of a motorcyclist. The leather jackets have stripes applied to the sleeves, or are made of black denim with fake oil stains evoking impervious trails by a bike.

The Rugged collection is completed by cotton t-shirts with prints taken from the most historic motorbike clubs, and jackets and shirts in Japanese selvedge fabrics with worn-effect washes. Last but not least, an element that couldn’t be missing from the range: two 70’s style bike helmets engraved with the RR initials of the brand.

To promote the Spring/Summer ’15 collection, Roy Roger’s has made an amazing video with two lumberjacks with their bikes, dressed in the cool Rugged line. Check out the video here below.

To see the current Roy Roger’s Rugged collection, it is available online at: www.sevenbell.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.