roy roge's longjohn

Roy Roger’s Spring Summer ’18 Campaign Video

The new Roy Roger’s campaign video for Spring Summer is out. The video is made together with English photographer Rankin. It shows the  latest Roy Roger’s collection on an unique and inspiring way. In fact it communicates their authentic denim brand on a new way. Focussed on a new generation. As the brand exist already since 1952 as the first Italian denim brand, they want to combine their long and rich heritage together with young public. Sharing both elements results in a perfect balance between the present and the past.

Shots of the new Roy Roger’s advertising campaign, also done by Rankin.

roy roger's longjohn

roy roger's longjohn

roy roger's longjohn

Fresh, Exciting and Upbeat Video

The Roy Roger’s campaign video is fresh, exciting and upbeat. If you’re not young anymore, the video takes you back to your younger years. The concept of the video was to highlight all the important first things in life. So from making your first statement, like your first tattoo, your first testdrive, your first home, your first kiss, and so on. All the important and groundbreaking milestones in life in general. The music in the video is perfecly chosen, it gives you the right denim feeling!

In the video they used the historical yellow Roy Roger’s logo tees combined with jeans. A perfect outfit for young blue rebels. Something which links back to the companies authenticity. Sit back and relax, here’s coming the true blue Italian denim vibe.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.