Roy Roger’s, the iconic brand that has made Italian denim history since 1952, launches the Spring-Summer 2015 campaign which takes place in the evocative setting of the Whyte Hotel in Brooklyn, NY. The new campaign features the 22-years old Australian model Bambi Northwood-Blyth (IMG Milan) and the Danish Victor Nylander (Elite Milan), former face of Dior Homme and Versace amongst others.

The campaign, seen trough the eye of the photographer Philip Gay (2DM Management) focuses on a concept of new elegance, taking a timeless fabric as denim to a new level of coolness, with an ultra-feminine twist and a relaxed and easy feeling. The idea of a contemporary denim comes to light trough the urban background of the Whyte Hotel that expresses the understated chicness of this collection, composed by high quality raw materials and Made in Italy pieces, revealing a grown-up feel. Check below some sneak images of their latest campaign.

roy rogers roy roger's long john blog jeans denim sevenbell company guido biondi indigo blue campaign spring summer 2015 italy italian craftsmanship photography fotografie models modells (3)

roy rogers roy roger's long john blog jeans denim sevenbell company guido biondi indigo blue campaign spring summer 2015 italy italian craftsmanship photography fotografie models modells (4)

roy rogers roy roger's long john blog jeans denim sevenbell company guido biondi indigo blue campaign spring summer 2015 italy italian craftsmanship photography fotografie models modells (1)

roy rogers roy roger's long john blog jeans denim sevenbell company guido biondi indigo blue campaign spring summer 2015 italy italian craftsmanship photography fotografie models modells (2)

www.royrogers.it

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrating my 10th anniversary with Long John this year.