Roy Roger’s is organising a ‘Made to Measure Trunk Show’ at Dutch retailer Elton. The denim brand Roy Roger’s has a rich history as they started in 1949 as the first blue jeans company in Italy. The collections from Roy Roger’s are always on point and high-quality made. As they’re always doing something different than others in the industry it’s now time for a new unique chapter. For the first time outsitde of Italy they’re organising a special store event at retailer Elton in Hoorn called ‘Made to Measure Trunk Show’. Elton is a high-end men’s fashion store with Italian roots. Their store collection contains a perfect mix with quality made Italian brands which has a connection with style, creativity, culture, art and tradition from the very respected and popular country.

The Roy Roger’s ‘Made to Measure Trunk Show’ gives the visitors the opportunity to create their ultimate pair of blue jeans. You can pick you favorite model, fabric, trims as buttons, rivets and patch, etc. to make your jeans you have always dreamed of. The store event will be three days long to celebrate the partnership between Roy Roger’s and Elton.

Roy Roger’s ‘Made to Measure Trunk Show’: 7 – 9 July – 2017
Elton men’s store
Gedempte Turfhaven 17
1621 HC Hoorn
The Netherlands

More details about the Roy Roger’s X Elton store event here.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.