Ru is a new denim label started in early 2014, and is based in Amsterdam. A while ago they went to Porto – Portugal to visit their denim factory. They made a great video to give us an impression of what we can expect from their new collection called: Chapter Amsterdam. Keep an eye on Ru Denim. Nice video Ruann da Silva!

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Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.