Ru Denim is a new denim brand founded by Ruann Da Silva from Amsterdam – NL, original from Sao Paulo. The first two styles are slim fits models, Type 01: 15oz Thai Red Selvedge Denim and Type 02: 17.5oz Japanese Red Selvedge Denim. Both models are made with nice details and links to Amsterdam like the embroidered tulip on the back pocket and the stamp with typical Amsterdam canal houses on the inner pockets. My personal favourite is the Type 02, looking forward to see the first worn-out pair. The specifics of the Type 02 are:

  • 17.5oz Japanese Red Selvedge Denim
  • Slub Texture
  • Unsanforized
  • Hidden Rivets
  • Selvedge Fly
  • Selvedge Coin Pocket
  • Salmon Chambray Pocket Lining
  • Inside Pocket Prints
  • YKK Royal Copper Buttons and Rivets

ru denim slim type 02 17.5oz Japanese Red Selvedge Denim long john blog denim jeans amsterdam sao paolo handmade nl holland blue rigid raw unwashed japan (1)

ru denim slim type 02 17.5oz Japanese Red Selvedge Denim long john blog denim jeans amsterdam sao paolo handmade nl holland blue rigid raw unwashed japan (4)

ru denim slim type 02 17.5oz Japanese Red Selvedge Denim long john blog denim jeans amsterdam sao paolo handmade nl holland blue rigid raw unwashed japan (9)

ru denim slim type 02 17.5oz Japanese Red Selvedge Denim long john blog denim jeans amsterdam sao paolo handmade nl holland blue rigid raw unwashed japan (3)

ru denim slim type 02 17.5oz Japanese Red Selvedge Denim long john blog denim jeans amsterdam sao paolo handmade nl holland blue rigid raw unwashed japan (8)

ru denim slim type 02 17.5oz Japanese Red Selvedge Denim long john blog denim jeans amsterdam sao paolo handmade nl holland blue rigid raw unwashed japan (6)

ru denim slim type 02 17.5oz Japanese Red Selvedge Denim long john blog denim jeans amsterdam sao paolo handmade nl holland blue rigid raw unwashed japan (7)

ru denim slim type 02 17.5oz Japanese Red Selvedge Denim long john blog denim jeans amsterdam sao paolo handmade nl holland blue rigid raw unwashed japan (10)

ru denim slim type 02 17.5oz Japanese Red Selvedge Denim long john blog denim jeans amsterdam sao paolo handmade nl holland blue rigid raw unwashed japan (2)

www.rudenim.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.