Ru Denim is an Amsterdam based denim brand founded by Ruann da Silva in 2013. What started out as a hobby, grew into a passion of creating high quality denim pieces. Inspired by different places and cultures, they select the finest fabrics for their collections. Each of their garments are handcrafted with a focus on perfect fitting and subtle detailing. They call their collections โ€˜chaptersโ€™, as it is a beginning of something new. Their first chapter started in Amsterdam. Ru Denim introduce their 3rd jeans, the ‘Slim Type One’ which is made of 12oz. selvedge organic cotton from Atlantic Mills. The jeans from the ”Chapter Amsterdam” signatures are: blue tulip, red bartack, pocket lining, belt loop lining, selvedge fly and coin pocket, hidden rivets and inside pocket prints of Amsterdam. The jeans is a timeless classic made with the authentic Portuguese skills. Nice one Ruann!

The official launch of this new Ru Denim will take place this upcoming Sunday (14 February) at Mevrouw Bouwers Store – Stadhouderskade 92 – Amsterdam (NL).

rulogo

ru denim long john blog ruann da silva amsterdam jeans selvage type 1 chapter rigid raw ongewassen spijkerbroek redlisting leather patch 5 pocket (5)

ru denim long john blog ruann da silva amsterdam jeans selvage type 1 chapter rigid raw ongewassen spijkerbroek redlisting leather patch 5 pocket (2)

ru denim long john blog ruann da silva amsterdam jeans selvage type 1 chapter rigid raw ongewassen spijkerbroek redlisting leather patch 5 pocket (1)

ru denim long john blog ruann da silva amsterdam jeans selvage type 1 chapter rigid raw ongewassen spijkerbroek redlisting leather patch 5 pocket (3)

ru denim long john blog ruann da silva amsterdam jeans selvage type 1 chapter rigid raw ongewassen spijkerbroek redlisting leather patch 5 pocket (4)

For those who haven’t seenย their inspiring road trip film to their factory in Porto – Portugal, check it out here below!

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www.rudenim.com

Written by Wouter
I'm the founder of Long John. Next to running this daily magazine I'm working as a freelance marketing specialist for brands and retail. Specialized in denim.