Last week I met Ruedi Karrer from Swiss in Berlin. A really nice guy with a rare passion for denim. He starts collecting denim from 1973 and has a huge private collection with more than 12.000 items, 7.000 jeans and 5.000 denim jacks! His collection contains, besides the big three; Levi’s, Lee and Wrangler, many brands such as April77, Edwin, Evisu, Blue Blood, Nudie, Denim Demon, Pike Brothers, Iron Heart, Carhartt, Denime, ALD, Naked & Famous, Lois, Pepe, Denham, Big Star, Flathead, Lee Cooper, Replay, Diesel, Rifle, Samurai, Studio d’Artisan, Sugarcane, Warehouse and many more…

Especially the good worn-out ones he likes to collect. Never throw away your raw denim rags, but send Ruedi an email (, so he can add it to his collection. Your beloved items can survive for ever at his safe place.

Ruedi is working to open a jeansmuseum in the little mountains of Swiss. He send me some pics yesterday to give me a sneak about his project. More coming soon! Keep in contact Ruedi! (BTW, the LONG JOHN anchor shirt is on your way.)

(New site is coming later this year)

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.