The guys behind denim brand ‘Denim Demon’ from Sweden introduced their new brand called ‘Sarva’ during the last fashion fairs. The jeans are made from Japanse selvage fabric with a link to their Sami roots. The tops are outdoor items which has a really nice and rich look and feel. Below a sneak preview.
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.
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