Sarva is a Swedish brand which is specialised in functional outdoor and made in Sweden jeans. Sami people are nomads, spending 365 days a year outdoors. To do that you need proper equipment that can withstand hard conditions and extreme weather. With this in mind they created Sarva – Functional outdoor. Wind and waterproof garments that keep you both warm and dry and at the same time looks good. They have been working very close with their family and relatives with these products to get everything right: details, function and durability.

In the late 70’s all Swedish factories had to close down due to cheaper competition overseas. Sarva found one small factory that has kept their machines and knowledge from the glory days of Swedish textile production. So now they can offer you jeans that is manufactured in their home country. Check here below the making of a pair of Sarva selvage jeans.

Written by Wouter Munnichs
I'm the founder of Long John. Next to running this daily magazine, I'm working as a freelance denim specialist for the industry. Titled as 'Denim Influencer 2020' by Rivet 50. Celebrated my 10th anniversary with Long John in 2021.