Long John - Daily Magazine About Denim & Authentic Products
denim pv
Fairs, Inspiration

Denim Première Vision Colored Milan Blue Again (Show Recap)

by Wouter Munnichs No Comments
Denim Première Vision Was All About Denim This week, it was all about denim in Milan again due to another successful edition...  Read More
Reading time: 3 min
sashiko
History, Inspiration

The Beauty Of The Japanese Sashiko Stitching Technique

by Wouter Munnichs No Comments
The Origin Of Sashiko Stitching Sashiko stitching is a traditional Japanese embroidery technique with a rich history that dates back...  Read More
Reading time: 4 min
bluezone
Events, Fairs

Bluezone Brings The Denim Community Together (Photo Recap)

by Wouter Munnichs No Comments
A Recap Of The Bluezone Denim Trade Show This week, on Tuesday the 23rd and Wednesday the 24th of January,...  Read More
Reading time: 1 min
orta bluezone
Events, Fairs

ORTA Celebrates 70th Anniversary Together With Denim Fabric Show Bluezone Next Week

by Wouter Munnichs No Comments
ORTA’s 70th Anniversary Milestone To celebrate its milestone 70th anniversary year, Turkish denim mill ORTA is co-celebrating with denim fabric...  Read More
Reading time: 1 min
bluesign
Brands

An Introduction To bluesign®: The Company Specializing In Impact Reduction The (Denim) Industry

by Wouter Munnichs No Comments
Best-In-Class Services Since 2000 bluesign® was founded in 2000 and is an organization of experts in chemical management, impact reduction,...  Read More
Reading time: 3 min
History, Jackets

Kuon Made Jacket From 100-Year Old Japanese Boro

by Wouter Munnichs No Comments
Kuon Made Jacket From 100-Year Old Japanese Boro The online store Kuon has some extraordinary products for sale. One of...  Read More
Reading time: 1 min
Events, Fairs, Inspiration

What To Expect At Denim Première Vision Trade Show In Milan

by Wouter Munnichs No Comments
Denim Première Vision In Milan Denim Première Vision brings the denim community together again next month on the 5th and...  Read More
Reading time: 2 min
Denim Première Vision
Events, Fairs

A New Edition Of Denim Première Vision Trade Show In Milan

by Wouter Munnichs No Comments
The Upcoming Denim Première Vision Trade Show In Milan This month, on the 22nd and 23rd of November, another edition...  Read More
Reading time: 3 min
Inspiration, Interview

What’s Your Favorite? With Tilmann Wrobel – Monsieur-T

by Wouter Munnichs No Comments
What's Your Favorite? With Tilmann Wrobel - Monsieur-T A new topic on Long John is What's Your Favorite? In this topic,...  Read More
Reading time: 2 min
the union
History, Inspiration, Tradeshows

Antonio Di Battista Showed Denim History At The Union Trade Show

by Wouter Munnichs No Comments
Antonio Di Battista At The Union Trade Show This week, denim collector and designer Antonio di Battista showed denim history...  Read More
Reading time: 1 min
red tab
Brands, Denim Training

The Complete Levi’s Red Tab Collectors Guide

by Wouter Munnichs No Comments
Levi’s Long History Within Denim Levi’s is known for the invention of the rivet that was patented on the 20th...  Read More
Reading time: 7 min
word of mouth
Brands, Jeans

Meet Denim Maker Simone Sorgato Of Word Of Mouth Jeans

by Wouter Munnichs No Comments
Word Of Mouth Jeans Are Made Entirely By Hand The Word of Mouth denim brand was started by Simone Sorgato in 2019....  Read More
Reading time: 4 min
blaumann jeanshosen
Brands, Jeans

Blaumann Jeanshosen Releases Two New Selvedge Jeans Styles

by Wouter Munnichs No Comments
Blaumann Jeanshosen New Gerade Jeans The Blaumann Jeanshosen denim brand from Germany released two new jeans styles. It is based on the...  Read More
Reading time: 2 min
Brands, Shops

Online Retailer Cultizm Is Celebrating Its 20-Year Anniversary

by Wouter Munnichs No Comments
Cultizm Celebrates 20-Year Anniversary Cultizm is a Germany-based online retailer that started its journey back in 2004. This means that...  Read More
Reading time: 4 min
repair jeans
Inspiration

Why You Need To Repair Your Jeans

by Wouter Munnichs No Comments
Jeans Repair Reasons That jeans can be worn for a long time has proven already during the mid-1800s. The 'Gold...  Read More
Reading time: 4 min
superstitch arthur leclerq
Brands, Jackets, Jeans

The Superstitch Brand In Paris Is Taking Jeans To The Next Level

by Wouter Munnichs No Comments
Superstitch By Arthur Leclerq Superstitch is founded by Arthur Leclerq from France. He released his first pair of blue jeans...  Read More
Reading time: 4 min
5 jeans tips
Denim Training, Inspiration

5 Tips How To Enjoy Your Beloved Jeans The Longest

by Wouter Munnichs No Comments
Extend The Lifetime Of Your Jeans Jeans are like your best friend. The more time you spend together, the stronger...  Read More
Reading time: 3 min
candiani
Inspiration, Shops

A Looks Inside The Candiani Denim Store In Milan, Italy

by Wouter Munnichs No Comments
The Candiani Denim Store The Italian Candiani denim mill was founded in 1938 in Robecchetto con Induno. A small town...  Read More
Reading time: 2 min
indigo facts
Denim Training, History, Inspiration

5 Facts About Indigo That You Need To Know!

by Wouter Munnichs 1 Comment
Indigo Facts That You Need To Know Indigo has been used already for centuries as a natural dye for textiles....  Read More
Reading time: 6 min
lee 101
Brands, Jackets

Lee 101 Presents The 3 Main Denim jackets Within The FW23 Collection

by Wouter Munnichs No Comments
The Lee 101 Classic Staple Denim Jacket Styles The premium Lee 101 denim collection by Lee embraces the classic staples...  Read More
Reading time: 3 min
Lee 101
Brands, Jeans

The 3 Key Jeans Fits Within The Lee 101 Collection For FW23

by Wouter Munnichs No Comments
The Lee 101 Key Jeans The Lee 101 collection is the premium collection of the American denim brand. Each season,...  Read More
Reading time: 2 min
lee 101 ruedi karrer
Brands, Inspiration, Interview

Q&A With Ruedi Karrer (Swiss Jeans Freak) About Lee And Lee 101

by Wouter Munnichs No Comments
Ruedi Karrer A.K.A. Swiss Jeans Freak   Ruedi Karrer, better known as Swiss Jeans Freak on social media, but also...  Read More
Reading time: 7 min
orta
Brands, Inspiration

Orta Presents: ‘We Hear The World Breathing’ Collection

by Wouter Munnichs No Comments
ORTA Is Leading The Way Towards 100% Regenerative Eco-Bold Denim In its landmark 70th year anniversary, Turkish denim mill ORTA...  Read More
Reading time: 3 min
selvedge selvage self-edge
Denim Training, History, Inspiration

5 Reasons To Prefer Selvedge Denim Fabrics Over Non-Selvedge

by Wouter Munnichs No Comments
Selvedge Denim Fabrics Woven On A Shuttle Loom For over 150 years jeans have been made with so-called selvedge fabrics....  Read More
Reading time: 8 min
kings & queens lee 101
Accessories, Brands, Collab

Retailer Kings & Queens Collaborates With Lee 101 On A Special Saddle And Wheel Denim Cover

by Wouter Munnichs No Comments
The Kings & Queens x Lee 101 Collaboration For almost 15 years, Kings & Queens in Antwerp (BE) is the...  Read More
Reading time: 2 min
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Wouter Munnichs

Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.

Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

10 Fun Facts You Need To Know About Denim

10 Fun Facts You Need To Know About Denim

How The Levi’s 501 Kick Started My Denim Journey

How The Levi’s 501 Kick Started My Denim Journey

Original Lee Cowboy Jeans From The 1940’s

Original Lee Cowboy Jeans From The 1940’s