Long John - Daily Magazine About Denim & Authentic Products
denim school
Denim Training, Inspiration

The 5 Basics That You Need To Know About Jeans

by Wouter Munnichs 1 Comment
The 5 Basics About Jeans Jeans are everywhere and everywhere are jeans these days. They became such a strong (fashion)...  Read More
Reading time: 6 min
orta gate 27
Brands, Inspiration

ORTA And Gate 27 Are Collaborating On The Bluesky Fellowship Program

by Wouter Munnichs No Comments
ORTA Collaborates With Gate 27 Turkish denim mill ORTA and Gate 27 collaborates on an international creative residency program. They’re...  Read More
Reading time: 2 min
bluezone
Events, Fairs

Bluezone Brings The Denim Community Together (Photo Recap)

by Wouter Munnichs No Comments
A Recap Of The Bluezone Denim Trade Show This week, on Tuesday the 23rd and Wednesday the 24th of January,...  Read More
Reading time: 1 min
Brands, Jeans

The Special Washed Lee 101 Versions Within The FW23 Collection

by Wouter Munnichs No Comments
The Lee 101 Washed Denim Styles Lee 101 is known for their classic designs that are inspired by their archival...  Read More
Reading time: 3 min
Long John x Butts and Shoulders
Brands, Collab

Long John x Butts And Shoulders Collab Combat Worker Bag

by Wouter Munnichs No Comments
Long John x Butts and Shoulders Bag Recently, I have worked together with the Dutch Butts and Shoulders brand on...  Read More
Reading time: 1 min
indigo facts
Denim Training, History, Inspiration

5 Facts About Indigo That You Need To Know!

by Wouter Munnichs 1 Comment
Indigo Facts That You Need To Know Indigo has been used already for centuries as a natural dye for textiles....  Read More
Reading time: 6 min
lee 101
Brands, Jackets

Lee 101 Presents The 3 Main Denim jackets Within The FW23 Collection

by Wouter Munnichs No Comments
The Lee 101 Classic Staple Denim Jacket Styles The premium Lee 101 denim collection by Lee embraces the classic staples...  Read More
Reading time: 3 min
Lee 101
Brands, Jeans

The 3 Key Jeans Fits Within The Lee 101 Collection For FW23

by Wouter Munnichs No Comments
The Lee 101 Key Jeans The Lee 101 collection is the premium collection of the American denim brand. Each season,...  Read More
Reading time: 2 min
lee 101 ruedi karrer
Brands, Inspiration, Interview

Q&A With Ruedi Karrer (Swiss Jeans Freak) About Lee And Lee 101

by Wouter Munnichs No Comments
Ruedi Karrer A.K.A. Swiss Jeans Freak   Ruedi Karrer, better known as Swiss Jeans Freak on social media, but also...  Read More
Reading time: 7 min
wrangler 31mwzpw
Brands, History, Jeans

10 Key Years Of Wrangler Jeans That You Need To Know!

by Wouter Munnichs No Comments
An Introduction Of The American Wrangler Denim Brand The Wrangler brand is part of the American so-called 'Big 3' denim...  Read More
Reading time: 3 min
orta
Brands, Inspiration

Orta Presents: ‘We Hear The World Breathing’ Collection

by Wouter Munnichs No Comments
ORTA Is Leading The Way Towards 100% Regenerative Eco-Bold Denim In its landmark 70th year anniversary, Turkish denim mill ORTA...  Read More
Reading time: 3 min
selvedge selvage self-edge
Denim Training, History, Inspiration

5 Reasons To Prefer Selvedge Denim Fabrics Over Non-Selvedge

by Wouter Munnichs No Comments
Selvedge Denim Fabrics Woven On A Shuttle Loom For over 150 years jeans have been made with so-called selvedge fabrics....  Read More
Reading time: 8 min
Denim Première Vision
Events, Fairs

A New Edition Of Denim Première Vision Trade Show In Milan

by Wouter Munnichs No Comments
The Upcoming Denim Première Vision Trade Show In Milan This month, on the 22nd and 23rd of November, another edition...  Read More
Reading time: 3 min
j.c. penny foremost
History, Inspiration

The Discovery Of An Original Miner Waist Overalls

by Wouter Munnichs No Comments
The Start Of The Miner Gold Rush In 1849, the Gold Rush era started in California, USA. The discovery of...  Read More
Reading time: 6 min
Brands, Inspiration

Evlox Invests In The Best Cotton Guarantees For The Future Of Denim

by Wouter Munnichs No Comments
Evlox Is Committed To The Best Sourcing Standards The Spanish denim mill Evlox is committed to the best sourcing standards....  Read More
Reading time: 2 min
lee 101 fall winter 2023
Brands, Jeans

The Strong Connection Between Lee 101 And Japanese Selvedge Fabrics

by Wouter Munnichs No Comments
The Special Premium Lee 101 Collection Lee Jeans embrace and celebrate their long history with their premium Lee 101 collection. With this...  Read More
Reading time: 3 min
grivec bros
Brands, Jeans

Grivec Bros. Launches Special Painted Locker Chino Style

by Wouter Munnichs No Comments
Grivec Bros. Limited Edition Sylvester Chino Grivec Bros. just released a new limited edition of their Locker style. This chino...  Read More
Reading time: 2 min
C&A FIT (Factory for Innovation in Textiles )
Brands, Jeans

A Visit To C&A FIT Production Facility In Mönchengladbach (DE)

by Wouter Munnichs No Comments
The C&A Factory For Innovation In Textiles Facility The C&A FIT (Factory for Innovation in Textiles) production facility opened its doors...  Read More
Reading time: 2 min
denim school
Denim Training, Inspiration

5 Links Between Denim & School You Didn’t Know!

by Wouter Munnichs No Comments
Denim & School Fun Facts During the 1950s, denim and school didn't go well hand in hand. Denim became more...  Read More
Reading time: 5 min
Artificial Intelligence
Inspiration

Why Artificial Intelligence Will Not Replace Denim Designers In The End

by Wouter Munnichs No Comments
Artificial Intelligence Is A Hot Topic That AI (Artificial Intelligence) is a hot topic these days is a fact. All...  Read More
Reading time: 3 min
bluesign madewell
Brands

bluesign® Highlights The Requirements Of Their DENIM Criteria Service

by Wouter Munnichs No Comments
bluesign®’s DENIM Certified Product Criteria The bluesign® company which was founded in 2000 focuses on chemical management, impact reduction, worker health...  Read More
Reading time: 3 min
how to wash your jeans guide
Denim Training, Inspiration

How To Wash Your Jeans – The Ultimate Guide!

by Wouter Munnichs 2 Comments
The Main Ways To Clean Your Jeans Guide The question of how to take care of your pair of jeans...  Read More
Reading time: 11 min
rivets rivet
Denim Training, History, Inspiration

Learn About Different Rivet Designs On Jeans (And It’s History)

by Wouter Munnichs 2 Comments
The Rivet That Shook The Industry The patent of the rivet represents maybe one of the most important milestones within...  Read More
Reading time: 6 min
kings & queens lee 101
Accessories, Brands, Collab

Retailer Kings & Queens Collaborates With Lee 101 On A Special Saddle And Wheel Denim Cover

by Wouter Munnichs No Comments
The Kings & Queens x Lee 101 Collaboration For almost 15 years, Kings & Queens in Antwerp (BE) is the...  Read More
Reading time: 2 min
levis 501
Brands, History, Jeans

How The Levi’s 501 Kick Started My Denim Journey

by Wouter Munnichs 2 Comments
Levi’s Celebrates 150th Anniversary Tomorrow, May 20th is a very special day within the denim industry, and in particular for...  Read More
Reading time: 7 min
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Wouter Munnichs

Wouter Munnichs, founder online magazine Long John, and freelance denim specialist for brands and retail.

Titled by Rivet 50 as ‘Denim Influencer 2020’. Celebrated my 10th anniversary with Long John in 2021.

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

Vintage Levi’s Jeans 507XX (Type 2) ‘Big E’ Jacket

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

The Story of the Levi’s 507XX Biker Cut Jacket (Part 2)

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Toddler Jeans From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

Vintage Levi’s ‘Big E’ Biker Jeans Vest From The 1960’s

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

First Diesel Jeans Catalog From Fall Winter 1987 – 1988

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

Vintage Lee Jeans Rider M.U. Aggies Jacket from 1962

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

The History of the Levi’s 507XX (Type 2) Jacket – Part 1

10 Fun Facts You Need To Know About Denim

10 Fun Facts You Need To Know About Denim

How The Levi’s 501 Kick Started My Denim Journey

How The Levi’s 501 Kick Started My Denim Journey

Original Lee Cowboy Jeans From The 1940’s

Original Lee Cowboy Jeans From The 1940’s